Zomato Takes a U-Turn. Is No Longer A Walled Garden

Zomato which launched its social features last week (read : Why I Stopped Using Zomato) has rolled back the walled garden feature (i.e. you needed to signup to use the service, which launched as part of the new design).

The update hasn’t been rolled out to mobile apps yet, but we definitely applaud the company for listening to its users.

@BeingPractical @Zomato also, the web is no longer sign-in only.

— Deepinder Goyal (@deepigoyal) April 16, 2014

Of course, it takes more than ears to listen to your users.

And by the way, Zomato’s competitor TimesCity today announced acquisition of Restaurant booking platform. Dineout.