Zomato’s Deepinder : Google Is Ambushing Zomato And That’s Unethical

Google hates aggregators/listing services and while the company is building up its own travel search and earlier launched product listing ads, Zomato is definitely not happy with Google trying to ambush its listings.

Google is nicely embedding its own rating/review of restaurants under Zomato’s search results listings, which in a way is sign of (hard) times to come (for all aggregators).

What’s your take on this issue? Is it illegal/unethical on behalf of Google?