In the long term, we think that only hobbyists will cook at home – cooking should be something that people should want to do because it’s a joyous activity for themselves or with their loved ones, instead of it being a chore.
Do we really
expect want a world where we aren’t cooking, we aren’t driving, we aren’t working (AI bots will anyways take away our jobs) and we aren’t talking?
What are we gonna do then? (population++?)
Is Internet disruption all about taking control of users and their choices – of course by consent initially and then, manipulate, just like Facebook feed which decides what you need to see.
While Internet was supposed to be a democratic play – the platforms that control us have much much much more power than what one could imagine.
Leaving the platform philosophy aside, do you agree with Zomato’s long term view on cooking?
(*quote source: Zomato’s announcement of investment in Tinmen, a homechef marketplace).