Follow-up emails are a great way to build rapport and trust with potential customers. They also give you another chance to make an impression on them before they make their decision about whether or not they should buy from you. If this sounds like something that could help your business grow, then keep reading.
What is a Follow-up Email?
A message or series of messages delivered in response to a subscriber’s action.
- Encouraging customers to upgrade to a premium plan rather than a free trial, schedule a business meeting, provide feedback, or purchase other products, etc.
When Should you Start Sending Email Follow-ups?
Wait two or three days prior to sending your initial follow-up email.
- Add a few days to the wait time for each successive email following your initial message, especially if you want to send a large number of follow-ups.
- Depending on the circumstances, you’ll want to deliver your follow- up at a specific period to ensure that your email stays relevant to your receivers.
Successful Follow Up Email Strategies & Best Practices
Determine the purpose of the email
- Never send emails unless you know the outcome you are seeking
- Consider your follow-up email’s frequency and activity
- What is in it for them? What are their emotions? What kind of encounters are they having? Do I have a cause to follow up (apart from the obvious)?
Use diverse channels
Focus on a single point and provide a single CTA
- Don’t overload your email with graphics and links
- Explain in layman’s words the features and benefits of your service or product, as well as the reasons why it is so incredible
- Educate your customers
Insert a call-to-action
Facilitate the recipient’s response
- Make your call to action unmistakable and difficult to refuse
- What precisely are you requesting of them? Have you included a hyperlink to your website? Inform them in order to obtain the finest results possible
Conclusion
There’s no magic bullet to success in business. It takes hard work, dedication, and consistency. If you follow these 10 Successful Follow up Email Strategy & Best Practices in your digital marketing campaign, the benefits will come back tenfold
- Use them freely today and let us know if they helped increase sales or get more leads
Write a Closure for Your Email
Wrap in a manner that seems comfortable to you and is consistent with your previous encounters with the receiver.
How Many Follow-up Emails Should you Send?
There is no one-size-fits-all method for follow-up. It is up to the individual to find what works best for their specific set of prospects.
- The quantity of follow-ups is contingent upon the type of previous engagement you had with the prospect.
How to Write a Follow-Up Email in 5 Steps
Begin your email with a connection to a previous email or contact
- Emphasize and contextualize your first contact, email, discussion, or engagement to spark their recollection and make it simpler for them to comprehend and reply to your email
- Never write a follow up email without increasing the stakes and establishing your value
- Avoid ineffective follow-ups
Mention the reason why you’re Emailing
Be upfront about your objectives from the start to avoid seeming pushy, untrustworthy, ambiguous, or unclear.
- With clarity, your prospects will feel that you are not wasting their time and will understand why you are requesting their attention
Set an automation sequence for your follow up
Use a sales engagement platform such as Mailshake
