How Apple builds great products without following the epics, scrum processes

How Apple builds great products without following the epics, scrum processes

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I see so many

I see so many tweets about agile, epics, scrums, story points, etc. and none of it matters. We didn’t use any of that to ship the best products years ago at Apple.

I guess it’s tempting

I guess it’s tempting to lard on all sorts of processes on top of these simple ideas. My advice: don’t. Simple processes can work. The goal is to ship great products, not build the most complex processes. /end

Exactly none of the

Exactly none of the most common approaches I see tweeted about all the time helped us to make the original iPhone. Oh, and we didn’t even have product managers.

Do you know what

Do you know what worked?

A clear vision. Design-led development. Weekly demos to deciders who always made the call on what to do next. Clear communication between cross functional teams. Honest feedback. Managing risk as a function of the rate of actual progress toward goals.

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