Linchpin – Seth Godin
“Linchpin” is a bestselling business book published in 2010, in which Godin argues that the economy has shifted and that the only way to thrive in the new era is to become a “linchpin” – a person who is indispensable to an organization, someone who creates unique value and is not easily replaceable.
You are capable of creating great work
Godin argues that every individual has the potential to be an artist and that the key to success in the new economy is to tap into that creativity. By embracing your inner artist, you can create great work that stands out from the crowd.
Overcome the lizard brain
The “lizard brain” is part of your brain that is responsible for fear, anxiety, and resistance to change. To become a linchpin, you must learn to overcome your lizard brain and take risks in your work.
Learn to ship your work
“Shipping” means getting your work out into the world and sharing it with others. To become a linchpin, you must learn to ship your work, even if it’s not perfect. This requires a willingness to take risks and embrace uncertainty.
Build your personal brand
Your personal brand is the way that others perceive you and your work. To become a linchpin, you must build a strong personal brand by establishing yourself as an expert in your field, sharing your knowledge with others, and creating a strong online presence.
The power of generosity
Godin argues that generosity is a powerful way to create value and become a linchpin. By sharing your knowledge and expertise with others, you can build relationships and establish yourself as a leader in your field.
Don’t wait for permission
Godin argues that the key to becoming a linchpin is to take initiative and make things happen. Don’t wait for permission or direction – instead, be proactive, take risks, and create your own opportunities for success.
The importance of emotional intelligence
Emotional intelligence is becoming increasingly important in the new economy, and linchpins are those who excel at it. By developing your emotional intelligence, you can improve your ability to connect with others, manage your own emotions, and create a positive work environment.
The lizard brain is hungry, scared, angry, and horny.
The importance of emotional labor
Godin emphasizes the importance of emotional labor, which he defines as the work of “doing important work with your feelings.” This includes things like empathy, connection, and leadership. Emotional labor is becoming increasingly valuable in the new economy, and those who excel at it are more likely to become linchpins.
Be indispensable by creating value
The linchpin is someone who creates unique value and is not easily replaceable. To become a linchpin, you must be willing to take risks, embrace your creativity, and make yourself indispensable by creating value in your work.
Focus on creating art, not widgets
Godin argues that the new economy rewards those who create art – work that is original, creative, and unique. To become a linchpin, you must focus on creating art, not widgets – work that is standardized, routine, and easily replaceable.