Market research at the speed of AI
Market research at the speed of AI.
Research your market at the speed of AI – using real customer evidence, not synthetic data or digital twins.
NextBigWhat brings together real customer conversations, reviews, surveys, support signals and market intelligence into a living picture of buyer behavior. Use it to test product ideas, pricing and messaging before you commit time and budget.
of your buyersSegments · needs · language
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
-

#BigIdeas
Products
News
HubSpot co-founder: AI makes building easier, distribution harder
HubSpot co-founder Dharmesh Shah discusses how AI is changing software development, making building easier but distribution more challenging.
-

#BigIdeas
Products
News
Wispr Flow’s Hector Serrano: why ‘ugly’ ads outperform polished content
Hector Serrano of Wispr Flow discusses how user-generated content, paid ads, and empowering young talent drive growth for SaaS companies.
-

#BigIdeas
Products
News
Reed Hastings: tech leaders must accept being disliked; on Netflix’s Answer to YT
Reed Hastings discusses the future of streaming, AI regulation, and the evolving public perception of the tech industry.
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.

Businesses in ChatGPT
Claim your business, keep your information current, and understand how people engage with you in ChatGPT.

HackerTube
YouTube-style UI over 6,454 videos sourced from 39,834 HN comments since 2007.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
-
#BigIdeas
Products
News
Nvidia CEO Jensen Huang steps down amid scandal over personal conduct
Jensen Huang has resigned from his position as CEO of Nvidia, following revelations of multiple extramarital affairs, including one with an individual suspected of being a Chinese spy. This unexpected departure raises…
-

#BigIdeas
Products
News
AI models are grown, not built: why Anthropic sees biology, not engineering
Emmanuel Ameisen of Anthropic discusses how AI models function, comparing their development to biological systems rather than traditional engineering.
-
#BigIdeas
Products
News
Massive data Leak: 35,000 Grok Apps Expose Sensitive information
A staggering 35,000 Grok-built applications are exposed online, with many leaking sensitive data and passwords, highlighting serious security risks.
-
#BigIdeas
Products
News
Salesforce expands its defense tech portfolio with $375M Rune acquisition
Salesforce's latest acquisition of Rune Technologies for $375 million enhances its defense tech capabilities in logistics and supply chain management.
-
#BigIdeas
Products
News
Visa’s AI models stumble in shopping tests, failing 43% of the time
Visa's recent benchmark reveals that 43% of AI models failed to effectively assist in shopping scenarios, raising questions about their reliability.
-
#BigIdeas
Products
News
Microsoft and IBM launch AI agent platform to Transform Enterprises
Microsoft and IBM have unveiled Imagine Enterprise, an AI platform designed to empower businesses with over 6,000 pre-built agents for enhanced productivity.
-
#BigIdeas
Products
News
Railway reports $740K loss from stolen AI keys
Railway faces a $740,000 loss attributed to unauthorized usage charges from stolen customer AI keys.
-
#BigIdeas
Products
News
Google’s Tabletop: AI-Powered Planning for groups
Google's new Tabletop tool enables groups to build collaborative planning resources with the help of an AI agent.
-
#BigIdeas
Products
News
Google’s Gemini decisions API: A new era in decision models
Google's Gemini Decisions API introduces a cost-efficient AI model tailored for specific decision-making queries.
