Make the market work for you: Pick an industry, not a job
Parent Post
No matter how much
No matter how much heart and hard work you throw into something, no matter how good your intentions, no matter how strong your convictions—if real customers don’t want what you’re offering, you’ll go out of business.
The best entrepreneurs cultivate being both practical and idealistic.
Momentum can make up
Momentum can make up for a lot of other weaknesses.
Some startups may deliver a mediocre product developed by a mediocre team, but they do so in a white-hot market—and achieve great success.
This is why, “Pick an industry, not a job.” Which means, focus on working in a sector that’s hot. Then, once you get to know that industry, pick a company.
Your specific job doesn’t
Your specific job doesn’t matter nearly as much as the company growth trajectory.
Working at a hot company can extend your personal brand and endow you with legitimacy. And even a modestly impressive company that operates in a hot industry is going to be a source of opportunity.
Entrepreneurs and investors are
Entrepreneurs and investors are always on the lookout for industries, sectors, and product categories that seem poised for unstoppable growth.
Similarly, there are industries, people, and companies that can generate career momentum. Making the market realities—natural waves of momentum—work for you and not against you is key to achieving breakout professional success.
What are some examples
What are some examples of current waves?
The economies of China and India, artificial intelligence, crypto and blockchain, biotechnology.
A hallmark of a wave that hasn’t yet crested is that the original inventors of the technology are still alive and active. Mark Zuckerberg is alive; social networking technology is a huge wave and will be for some time.