Now, Build a Great Business! – Mark Thompson and Brian Tracy
“Now, Build a Great Business!” is a business book that provides insights and advice on how to build and grow a successful business. The book covers topics such as creating a vision for your business, developing a business plan, marketing strategies, sales techniques, and leadership skills. It has received positive reviews and is considered a valuable resource for entrepreneurs and business leaders.
Create a Compelling Vision
The authors emphasize the importance of having a clear and compelling vision for your business. Your vision should inspire you and your team and guide your decision-making. It should also be communicated clearly and consistently to stakeholders.
Master the Art of Selling
Sales are the lifeblood of your business. To be successful in sales, you must understand your customer’s needs and be able to communicate the benefits of your product or service effectively. The authors recommend that you develop a sales process that is consistent and scalable.
Continuous Improvement
To stay competitive and grow your business, you must focus on continuous improvement. This requires a commitment to ongoing learning and development, innovation, and a willingness to take calculated risks.
Lead with Confidence
As the leader of your business, you must set the tone for your team. You should lead with confidence, communicate clearly and effectively, and make decisions based on data and analysis. You should also be willing to take responsibility for your actions and learn from your mistakes.
Build a Strong Brand
Your brand is how your customers perceive your business. It includes your logo, messaging, and reputation. Building a strong brand requires consistency and a focus on delivering quality products and services that align with your values and USP.
Set Goals That Drive Results
To achieve your vision, you need to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals should be broken down into smaller milestones that can be tracked and measured to ensure progress.
Create a Winning Marketing Plan
Marketing is critical to driving sales and growth. The authors recommend that you develop a comprehensive marketing plan that includes a mix of online and offline strategies. You should also track and measure the effectiveness of your marketing efforts to optimize your return on investment (ROI).
Create a Winning Team
Your team is essential to the success of your business. You must attract, develop, and retain top talent. This requires a focus on creating a positive and supportive culture, providing ongoing training and development opportunities, and recognizing and rewarding performance.
Understand Your Customer
To succeed in business, you must understand your customer’s needs and wants. This requires research and feedback from your target market. By knowing your customer, you can develop products and services that meet their needs and differentiate your business from competitors.
Develop Your Unique Selling Proposition
Your unique value proposition (USP) is what sets your business apart from competitors. It should be clear, concise, and compelling. The authors recommend that you focus on delivering one or two key benefits that your customers value most.