Small Giants – Bo Burlingham
“Small Giants: Companies That Choose to Be Great Instead of Big” explores the stories of companies that have deliberately chosen to prioritize greatness over growth, and have become successful and influential in their own right. The book is often cited as a source of inspiration for entrepreneurs and small business owners who are interested in building companies with a strong sense of purpose and a focus on creating value for their customers, employees, and communities.
Greatness over Growth
Small Giants are companies that have chosen to focus on being great instead of being big. They prioritize quality over quantity, and are driven by a sense of purpose and a desire to make a meaningful impact.
Embracing Innovation
Small Giants are willing to take risks and try new things in order to stay competitive and relevant. They are constantly looking for ways to innovate and improve their products, services, and business models.
Fostering Entrepreneurship
Small Giants are often led by entrepreneurs who are passionate about their businesses and committed to making a difference in the world. They prioritize fostering entrepreneurship and innovation within their organizations.
Making a Difference
Small Giants believe that business can be a force for good in the world. They are committed to making a positive impact on their communities and the world around them and see their businesses as a means to that end.
Building Strong Relationships
Small Giants prioritize building strong relationships with their customers, employees, and partners. They are focused on creating long-term connections based on trust, respect, and mutual benefit.
The Power of Purpose
Small Giants are built around a strong sense of purpose. They are driven by a higher mission than just making money, and are committed to making a positive difference in the world.
Staying Independent
Small Giants are often resistant to the idea of selling out or being acquired by larger companies. They prioritize their independence and are willing to forego growth opportunities if it means preserving their unique culture and mission.
Balancing Profit and Purpose
Small Giants believe that profitability and purpose are not mutually exclusive. They are committed to creating value for all stakeholders, including customers, employees, and shareholders.
The Importance of Culture
Small Giants have a unique culture that is focused on creating a positive work environment and fostering a sense of community among employees. They prioritize people over profits and believe that taking care of their employees will ultimately lead to success.
Listening to Customers
Small Giants listen closely to their customers and are always looking for ways to improve their products and services. They prioritize customer feedback and use it to guide their decision-making and strategy.