Meta Platforms Inc. is set to display ads within its WhatsApp messaging service as part of a new revenue strategy, amidst ongoing investments in artificial intelligence. The move marks a significant shift for WhatsApp, which has historically been ad-free and now aims to explore alternative monetization methods. Paid subscriptions are also being considered as an additional revenue stream for the popular messaging platform.
WhatsApp Introduces Ads and Paid Subscriptions for the First Time
Meta Platforms Inc. is set to display ads within its WhatsApp messaging service as part of a new revenue strategy, amidst ongoing investments in artificial intelligence. The move marks a significant shift for WhatsApp, which has historically been ad-free and now aims to explore alternative monetization methods. Paid subscriptions are also being considered as an additional revenue stream for the popular messaging platform.
Subscribe to NBW newsletter
more AI news
Hackers exploit ChatGPT Custom GPTs in new ClickFix scheme
Hackers are leveraging ChatGPT Custom GPTs in a ClickFix campaign to deceive users into executing malware, leading to multiple infections.
OpenAI Unveils Dots: The New AI Helpers That Never Sleep
OpenAI’s new AI agents, Dots, aim to be proactive helpers, as CEO Sam Altman announces innovations while avoiding security discussions.
Amazon cuts ties with Meta’s Muse AI over transparency issues
Amazon has terminated its partnership with Meta’s Muse AI shopping agent, citing concerns over the agent’s credentials and transparency. This decision reflects Amazon’s commitment to safeguarding its customer journey and maintaining control over its retail ecosystem. The move highlights the ongoing scrutiny of AI tools in e-commerce and their impact on customer trust.
Claude Opus 5 Exploited in OpenAI Account Takeover
Hacktron researchers used Claude Opus 5 to exploit vulnerabilities, gaining unauthorized access to OpenAI staff accounts through chained flaws.
Samsung’s AI Appliances Surge in India as Young Consumers Drive Demand
India has become a key market for Samsung’s AI appliances, with a massive increase in connected devices driven by younger consumers.
Bata invests heavily in digital marketing and embraces AI-driven production
Bata India is redirecting 45% of its marketing budget towards digital initiatives, signaling a shift in strategy as it exits traditional retainer creative agencies. The company is leveraging AI-generated campaigns and targeting younger consumers, with a marketing team averaging under 30 years old. This transformation aims to resonate with Gen Z through innovative advertising techniques and festive promotions tailored to specific regions.