Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits. If you find that a bit one-sided, we’re on the same page. Probably the smartest way to overcome this is to offer something valuable in exchange.
Webinars and Podcasts
Both offer new ways to engage with your audience and can be extremely rewarding
- Ask industry experts to take part in your webinar
- Promote your company’s expert reputation
- Provide customers with useful tips while showing them the benefits of your offer
‘State of the Industry’ Surveys
Prospects provide their opinions on the topic related to your industry, and you can, in turn, collect data about their interests.
- You can also offer the survey results as a data pack in exchange for the whole industry report.
Online Demos
Engaging your customers in a question-and-answer session can connect them ‘live’ with your customer care.
- Let them pick a preferable date and time, connect with them via any convenient messenger service of your choice, and voila – your prospect is willingly engaging with you.
Give Your Lead Magnet a Suitable Name
Think of the lead magnet as an X ways to get Y.
Live Chats
Chatbot technology that enables you to engage with your customers via a personal assistant on your website continues to evolve.
- These bots can automatically qualify your leads for you, allowing you to create leads in your CRM and book meetings in your calendar for qualified leads.
Online Events
Similar to offline gatherings, but not restricted to a single location
- Instead of granting open admission, ask people to leave their email addresses to register for an event.
- Can be a strong incentive for people to share their email address to gain access to more information
Creating the Best Lead Magnets for Your Audience
Lead magnets deliver value before asking for money
- The value is available only in exchange for a visitor’s email address
- Your visitor can consume it immediately after the transaction
- You aren’t deceiving anyone – you are providing your leads with useful stuff
- What can you offer? Anything – offer a free exchange
Lead Magnet Ideas and Examples
You can offer information, entertainment, or bargains – it’s up to you
- Best part is that you can invent your own types of custom lead magnets
- 12 lead magnet examples and ideas that could transform the way you engage new customers
Widgets
Widgets are built-in tools that integrate with your website or landing pages. They provide your customers with a unique brand experience by offering them a very customized service.
- They also enable you to collect valid email addresses, phone numbers, or other personal data about your prospects.
- One example is SEMrush Lead Generation tool.
What is a Lead Magnet?
Also known as a “bribe-to-subscribe offer,” a lead magnet is a way to get your visitors’ information in exchange for something valuable.
- If it hits the target, visitors subscribe and you earn your leads without annoying them.
Try “Painful” Buttons
The opt-in/opt-out buttons are different in size, design, and color.
- Wishpond made the “Get Started” button much more attractive and appealing, while the “No, thanks” CTA doesn’t look very clickable.
Be Open and Honest About Your Messages
Let your subscribers know when they’ll be receiving your messages, and assure them they won’t be excessive
- Being clear about what they can expect from you always looks pleasant and spam-free
- Once you’ve attracted new prospects, it’s time to convert them into paying customers
Free Trials
Free trials allow your product to sell itself
Contests
Contests have the potential to go viral. Challenge your audience and get them excited about your offer.
Quizzes
Create interactive quizzes to encourage users to leave their email addresses.
- Use the collected data to customize a ‘welcome’ email series that is tailored to the answers they gave in the quiz
- Tease your prospects, entertain them with a short quiz, and send the results via email.
“Bait”
Content bait is any piece of content that provides clear and immediate value to your audience
- Example: Text content: How-to guides, reports, whitepapers, cheat sheets, etc.
- Video content: Video guides and video courses
- Visuals: Infographics
Special Offers
Use enticing design and captivating CTA to entice users
Templates
Any type of document can be used as a template, as long as it provides an outline, a draft, or a starting point
Add social proof
Social proof can encourage conversions.
