Marketing

A collection of 322 posts

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Marketing Featured

No one wants you to be authentic: How AI changes Marketing (Seth Godin)

In this thought-provoking discussion, marketing guru Seth Godin explores how artificial intelligence is reshaping the marketing landscape and offers guidance on how professionals can adapt and thrive. No one wants you to be authentic. What we want is for you to be consistent. Big ideas from Seth Godin on how

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Branding

How Duolingo scaled to 8M TikTok followers

Its cultural relevance and impact on brand perception are equally important.

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Content Marketing

What if advertising was honest: A call to action by Sylvester Chauke (a marketing veteran)

To tackle overconsumption, we seriously have to reduce what we consume and how much we consume. And of course, the irony for me and my 391-billion-dollar industry is that our day-to-day jobs require us to impel everyone to buy, buy, buy and buy. – Sylvester Chauke Marketing veteran Sylvester Chauke explores

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Product Marketing

Why cold emails aren't enough and you need more

For our agency, we don’t do outbound, so with inbound leads, they close extremely quickly because there’s that inherent trust. – Chase Dimond It is important to have a strong online presence and leverage content marketing to enhance the effectiveness of cold email campaigns. Learn how to increase audience

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Product Marketing

The one sentence cold email that generated $100,000+ in deals

A lot of people want to go crazy with it. Write five to six paragraphs in a cold email and send it and I’m here to tell you that is not the way to go. – Christian Bonnier Christian Bonnier provides insights into the power of a one-sentence cold email,

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Product Marketing

How to write a cold email that actually works

“Your online presence is your new resume, and it’ll help you skip certain steps in the hiring process.” – Trent Dressel Learning effective prospecting and email strategies adds finesse to your outreach. In the dynamic world of sales, cultivating a strong personal brand is key to success. Table of Contents

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Product Marketing

What is cold email marketing?

The main purpose of the subject line, body, and call to action in a cold email is to get the recipient to take action, whether it’s booking a meeting, scheduling a call, or providing a quick reply. – Patrick Dang Take an in-depth look into the world of cold email

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Product Marketing

How to master the art of cold emailing: Key insights from sending 1,000,000 emails

Not too many people know about it [deliverability] and it’s not very often spoken about. – Jimmy Fung Jimmy Fung shares his experiences and strategies from sending over a million cold emails. He provides invaluable insights into cold email marketing, from infrastructure and deliverability to scripting and follow-up frameworks. It

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Product Marketing

A new way you can cold email in 2024

Learn about the strategies and tips for effectively using cold email to get clients and grow businesses in 2024, Google’s new requirements for bulk email senders, the importance of having accurate data and maintaining domain credibility, and the need for multiple email accounts in rotation. Table of Contents 1.

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Product Marketing

The success story behind $100m cold email strategy

Not taking the lead list seriously is pretty much shooting in the dark as a business. – Alex Hormozi Dive into the secrets behind Alex Hormozi’s $100M cold email strategy, exploring the key elements that make it successful. From building a high-quality lead list to personalizing emails and offering fast

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Product Strategy

How to cold email prospective clients?

The reason for why most people fail is because, number one, they have a little bit of an ego and they think they’re really good at writing cold emails, which they’re not. – Patrick Dang Patrick Dang provides insightful tips on how to write effective cold emails to prospective

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Branding

How a entrepreneur went from Scallop Kingpin to selling 8-figure domains

There was nobody playing matchmaker between the people that had these domains, who were fascinating characters and the broader business environment that I think recognized, ‘This is an extension of our brand,’ but didn’t understand why these things might cost so much and why they’re so valuable. – Andrew

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Branding

How to master the art of self-promotion?

Personal Brand Strategist, Lizz Smoak, provides an insight into the importance of self-promotion and sharing personal stories in building a successful life. She uses her experiences and teachings from her parents to illustrate the power of embracing uniqueness and the courage to self-promote. Embracing uniqueness and rising up Growing up

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Branding

What personal branding does for you?

Robert Ebo Hinson, an Associate Professor in Marketing and Customer Management, explores the importance of personal branding and the key benefits it offers. Boosting confidence and growth Personal branding aids in building confidence and harnessing individual strengths. This makes it easier to achieve personal growth goals and enhance one’s

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Branding

Personal Branding: How to Discover Your Uniqueness?

Anand Pillai, a seasoned corporate leader, delves into the concept of personal branding and the importance of discovering and leveraging one’s uniqueness. He discusses how to navigate a world that often promotes similarity and conformity while maintaining a distinct identity. He further explores the process of personal reinvention and

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Branding

How to Own Your Personal Brand?

Former Microsoft executive Jenni Flinders discusses the importance of personal branding. Using her personal experience, she provides insights on how to build an authentic personal brand that can set you apart from others. The power of first impressions First impressions can significantly influence personal and professional relationships. They form the

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Branding

How to build a Personal Brand on LinkedIn?

Heinrich from Firm Learning provides a deep dive into building a personal brand on LinkedIn. He offers strategic insights into leveraging LinkedIn’s algorithm, curating engaging content, and optimizing your profile for maximum reach and influence. The power of LinkedIn for personal branding LinkedIn offers a significant platform for personal

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Branding

Why Showing Up is the Ultimate Game-Changer

Bestselling author Seth Godin shares his wisdom on creativity, innovation, and personal growth. He emphasizes the importance of showing up, taking risks, and focusing on the process rather than the outcome. The importance of creative work Creative work is not just about serving immediate needs but about making a change

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Content Marketing

How to Get Your Ideas to Spread in the Digital Age?

Seth Godin, a renowned marketing and leadership author, shares his insights on how ideas can spread in the modern, digital age where traditional advertising and mass marketing have become obsolete. The end of traditional marketing Traditional mass marketing and advertising strategies have lost their effectiveness in the digital age. The

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Branding

Building a Personal Brand: How to Go From Zero to Hero in No Time

In an increasingly competitive business landscape, having a successful business is not enough. Building a personal brand can help separate you from your competitors. Neil Patel provides key insights on how to establish and grow a personal brand effectively. The importance of personal branding In today’s competitive business environment,

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Branding

Why everyone needs a personal brand?

Rory Vaden, a New York Times bestselling author, discusses the importance of personal branding in today’s digital age, emphasizing that it is no longer optional but a necessity. The key to a successful personal brand lies in finding your uniqueness and leveraging it to serve others. He also explores

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Branding

How to build or rebuild your personal brand?

Ivan Estrada, an inspirational business leader and CEO of two companies, shares his personal journey of building and rebuilding his personal brand. He provides insights into the importance of authenticity in personal branding, highlighting his own experiences of hiding and ultimately embracing his true identity. The power of authenticity Selena

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Branding

Master Personal Branding: A Blueprint for Personal Branding Excellence

Daniel Priestley, author of Key Person of Influence, shares his insights on personal branding. He discusses the importance of having a compelling pitch, the power of content creation, and the role of trust in building a personal brand. The Power of a Compelling Pitch A compelling pitch is crucial for

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Branding

How to brand anything

Gain valuable insights into the realm of branding as Youri Sawerschel, a distinguished Brand Strategist and Educator, shares compelling perspectives. Focusing on the power of perception and the transformation of an ordinary pen into a symbolic brand, he sheds light on the importance of storytelling, visual identity, and meaningful narratives

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Branding

Key steps to build a strong personal brand

Chris Ducker, an expert on personal branding, shares his insights on how to build a strong personal brand. He discusses the importance of personal branding, the steps to build one, and how to monetize it effectively. The Importance of Personal Branding Personal branding is significant in today’s hyper-connected world.