Notion AI

Notion AI is a writing assistant that can help you write, brainstorm, edit, summarize, and more. Consider Notion a partner that augments your creative thinking.

Here is what Notion AI can really do:

– Let it tackle that first draft — Ask Notion AI to write a first draft about anything from a blog post to a job description and get back ideas that you can mold into something great.
– Spur ideas and creativity — Notion AI can instantly offer a list of ideas about anything, helping spur your team’s brainstorm creativity and innovation.
– Act as a hawk-eyed editor — Whether it’s spelling, grammar, or even translation, Notion AI catches mistakes and even translates whole posts.
– Summarize meetings and documents — Instead of sifting through a garble of notes, let Notion AI pull out the most important points and action items.

Generate AI spokesperson video with Movio

Movio is an online tool that helps you to generate AI spokesperson video with perfect lip-syncing.With Movio, you can create an AI spokesperson video in minutes for corporate training, online learning, explainer videos, promotional videos and much more.

Google Play Points rewards programme launches in India

Collected Play Points can then be redeemed for Google Play Credit and users can choose which apps to spend them on.

“We have also partnered with developers of popular apps and games across the world to help users redeem their points for special in-app items,” Google said.

Wall Street level investing in a click. Stock picks backed by data on Streetbeat

Advance your investing with better data.

Streetbeat analyzes data that hedge funds and Wall Street’s top performers use such as credit card transactions, mobile application usage, mobile GPS and social sentiment.

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Building A New Product? Here’s What You Need To Ask!

Imagine you’re using a product and something bothers you about it. Maybe it takes 5 clicks to do anything. Maybe it works but is kinda ugly and clunky. “I bet I could make a new app that’s 15% better,” you think. “Instant business success!” This is a fallacy. Thread 👇
This lesson took me many failures to properly appreciate. Especially since it seems like a given: if millions of people use a mediocre service every day, and I come along and make the same thing but better, won’t they obviously choose my product? But no.
Product builders are trained to ask: “Is our product better than the competition’s?” What they should be asking instead is: “Is our product better enough to motivate a change in behavior?” There is a big difference.
Instead of asking “Is it better?” than the alternative, we need to ask: 1) How much better? 2) How painful is the alternative? 3) How easy is it to switch?
Example: when I need a ride, I’ll open up my default ride-sharing app. If the closest driver is more than 8 minutes away, or the price is too high, I’ll immediately switch to the competitor. In this case, switching costs are low. So 15% better on time or $$ gets my business.
Example: everyone’s hyping up this new note-taking app. I download it. Seems great. Some better features than my current app. But my current app is fine. And wow will it be painful to port over my huge archive of past notes. Sorry, not switching.
“Switching costs are high” is the reason why bad legacy software persists in older orgs. If the next-gen stuff isn’t 2-3x better, it can’t overcome the switching pain. It still might be 30-70% better though. Which is why new co’s will readily adopt it.
Also, “good enough” is its own barrier. I used to rattle off all the ways YouTube could be better, but didn’t care enough to upload to other video services that have come along over the years.
(This is also why every week there seems to be a new and “better” to-do app being launched, which are often fun demos or show pieces, but I can’t recall any having huge traction in growth.)
As a designer, it was hard to accept that people wouldn’t always clamor to use something that was more usable, more understandable, more delightful. But purely aesthetic improvements rarely make something >15% better (unless status is involved). Functionality matters more.
Of course, 15% better will usually find *some* audience, usually the most avid and discerning users of a service. But just because you can find the first 500 customers doesn’t guarantee wider appeal.
So, to recap: just because you can build a service better than anything else out there doesn’t guarantee you will have a hit. Understand: “Is it better enough to motivate a switch?” 1) How much better? 2) How painful is the alternative? 3) How easy is it to switch? Fin.

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Read more posts on Entrepreneurship and Product Management here. For podcasts, click here!

Subtle Process of Customer Acquisition

What takes a business to grow? Online presence? More sales? Or more profit? Anyway, it all comes down to one factor ― more customers!

By definition, customer acquisition is the process of acquiring new customers or converting potential leads into new customers ― in a way that is measurable, achievable and repeatable. Every business needs customers ― your idea could be utterly awesome, but if it doesn’t serve anyone, it’s practically vague!

Thus, comes customer acquisition. For an organization, be it a small-scale or a vast one, customer acquisition is essential and a significant time-consuming task. A multinational organization might have a dedicated team to handle this process; however, a company with a small team might not be at leverage to spend time. Most of the time, a gap is seen between acquisition and meeting the customers’ needs. 

Let’s talk about how one can fill that gap ― with different methods and correct strategies.

Channels for acquiring new customers

Traditionally, customers were brought in using personal selling and marketing. However, a study shows that more than 50% of people agree that a close relationship is necessary to trust a brand. It brings revenue. Yet, the advancement of digital marketing and e-commerce has a massive impact on this model. Starting from an individual to an MNC, reputation and customer feedback is a must. In fact, authors Gabriel and Justin have suggested that any company must divide their time equally between customer acquisition and product development.

These are some of the popular methods and ‘easy to adapt’ channels that can help you in acquiring new customers.

Viral Marketing

A widely popular technique is viral marketing, where your existing customers and users bring more people. This strategy requires the least amount of time with a minimal investment.

  • Word of Mouth – when a customer uses a product, they tell their friends about it. However, the company has no control over this, and sometimes it might have an adverse reaction.
  • Virality due to usage – when you use a product, your friends start using it too. A classic example is when Facebook was inducted in 2004, only a few people joined. Gradually, people got addicted, and another social media platform, Orkut, gradually became obsolete.
  • Communication and features – some applications like Skype, Slack, Microsoft Teams are preferred in organizations. Looking at their benefits, a user may start using them personally.
  • Rewards and incentive programs – applications like CRED, Google Pay, American Express, have expanded their business hugely by providing referral rewards. After all, who doesn’t like freebies!

This process of marketing has seen much positive feedback; however, it has no control over customers. People might switch to another product, and you may not be in leverage as to know why. Also, many times comments and social media impacts can hugely overturn the business. For example, when WhatsApp introduced its new policies, a lot many people rethought and switched to Signal, making it one of the highest-grossing apps in the play store overnight.

That’s where ORM, aka Oral Reputation Management, and PR, aka Public Relations, comes in!

Public Relation

It is basically reaching out to your customer via newspapers, media, and blogs. When you reach a newspaper or a magazine, you use the monetary resource to let the mass know. Blogs are also a choice, but it needs time. Most of the time, positive feedback is circulated; however, you might have to use significant time and money to meet your customer expectations – since reaching out to the masses does not automatically guarantee that all the people will start using your product.

Social media platforms, like YouTube, are heavily used today for unconventional methods. Brands take support from celebrities and popular individuals to get their business/ product reviewed. That’s where the term Influencer Marketing comes into play!

For example, YouTube channels like The Linus Tech Tips, Technical Guruji, etc., are viral channels where they review gadgets like smartphones. Based on the channels’ fan-following, you get customers without spending much time.

Search Engine and Social Media Advertisements

Search engines like Google, Bing, and Yahoo are well known and widely used. All of them provide an advertisement option where you pay to show your product at the top of the search page. Similarly, social media like YouTube, Facebook also have premium services where your products are displayed in-between videos or in the banner to the masses. Social media advertisement has seen a market growth of more than 40% in the last few years (Hoelzel 2004); obviously, the business has gained!

This has also given a boost to the Performance Marketing career. Brands pay huge amounts to experts just to maintain their ROAS!

Content Marketing and Search Engine Optimization

There was a time when Search Engine Optimization had outcasted everything ― and it still does, however, content rules!

And as I’m writing this, there will be another viral content ― in the form of photos, video or blog ― making users gaga.

Offline Advertisements

Hoardings, banners are not dead! They are pretty much used widely and are an efficient way of bringing customers if appropriately used. Again it’s all about what kind of content you are putting on it ― great content attracts customers and grabs attention! 

Business Development and Sales

For serial entrepreneurs, nothing beats if you have a proven record! If your previous product were widely accepted, likely your new product will be too. Similarly, if your product has a good reputation in sales, it will generate qualified and close leads.

For businesses who are new in this space, if you try this channel, bear in mind that you should still be on the lookout for areas of your pipeline that are slowing down the sales process. Are there any inefficiencies or items that prospective buyers might get hung up on that you can smooth out and make the purchase decision as simple as possible? The fact that you are contacting people explicitly does not preclude you from maximizing your pipeline as well.

The bottom line

Given all the above points and channels of customer acquisition – now is the crucial time to decide which is the best one and choose your medium. The below points should clarify some doubts.

  • If your product is similar to some other service in the market – use the same channel to let people know. Your competitor should have done their study, and you should minimize research and work. Precisely, understand where your competitor lacks and use it to your advantage.
  • Budget is crucial; some channels cost you more! Goals are the third most priority. Do you gain by reaching out to mass? Can you handle your product if your customer increases exponentially?
  • A strategy is to choose three channels and study their reach, effect, and customer growth. 

What did work for your business? Share your learning with us, and we’ll be happy to share it with the masses!!

Product Management | Entrepreneurship | Growth & Marketing

The “Three Attention Wars” Of Social Media!

If each war is winner-take-all and has one clearly superior format, then we’d expect the winner in each war to offer a feed that is 100% the best of that format.
🙉 When Instagram launched and started delivering high-quality full-bleed pictures (incl. from many pro photographers!), FB’s legacy text-centric mixed-media feed was like a knife in a gun fight. IG quickly became the most engaging place on our phones. Until the 2nd war began.
🐵 In the no-constraints heavyweight division, we’d expect the winning app to be 100% video and *really* take advantage of sound to further outgun any mixed-media competitor that can’t assume your sound is on. TikTok executed perfectly. You can’t even use it without sound-on.
TikTok doesn’t even pretend to be “social” media — while IG/FB force you to jump through hoops like making an account and adding friends, the For You Page is a straight dopamine IV-drip into your eyes and ears; the maximally engaging entertainment machine.
🙈 It’s kind of surprising how long podcasts and music shared a weird duopoly on the third battleground? Clubhouse is quickly building a supply of quality audio creators and becoming the most engaging option when you can only listen but not look.
Clubhouse’s huge advantage over Twitter of course is that it’s 100% audio, and can fully optimize for one war (like TikTok) instead of foolishly trying to fight two wars at once. A futile strategy!
Twitter has always been in the purely visual arena (in the attention wars, text+photos are closer than photos+videos). They could carve out a modest (compared to IG) niche simply because text as a format selected for a very different type of successful creator.
This is why Fleets are so weird. I chose my Twitter graph based on the quality of their thoughts, not the quality of their sunset pics (no offense). There are so many ways Twitter could make better use of that real estate. On that note:
Spaces could work if it turns out that (a) there’s a lot of overlap between the best text & best audio creators (likely) and (b) they nail push notifs that bypass the feed entirely. Listen-only is our default resting mode so push is especially powerful in this war.
At risk of playing armchair PM, if I were Twitter I’d turn the Fleets bar into the truly live (i.e. audio) layer of the “pulse of the planet” that their text feed always strived for, and definitely extend visibility beyond followers-only (bring a gun to a gun fight!).
Now that Twitter is shipping stuff, it could be an interesting battle. TikTok is leagues ahead in the heavyweight division but the other two arenas will be fun to watch.
Thank you for coming to my “Three Attention Wars” TED talk — I know you have many options for where to direct your eyeballs and hope these humble tweets were an okay use of your attention 😄

» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.

Threatcare is a breach and attack simulation platform by ex NSA agent


Threatcare is a full service cybersecurity company that offers a breach and attack simulation platform called Violet, and subscription services that include penetration testing and incident response.
https://www.youtube.com/watch?v=hQoGhyHy_Dg&feature=youtu.be



Austin, Tx

About the founder: Marcus. J. Carey is the founder, he is a formar NSA agent and a world renowned hacker.


NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.

Bajaj launches IoT Powered Air Cooler – Bajaj COOL.iNXT

Bajaj has launched COOL.iNXT – its first IoT Air cooler, which can be controlled through smartphone.
Key features of COOL.iNXT AC are:

  • 3 Methods of Control: With the state of the art mobile app; IR remote and digital control panel
  • Easy ‘Wi-Fi  & Internet Enabled’ operation with the mobile app
  • Intelligent Sensor that reads the temperature and humidity of the room
  • Auto mode to automatically adjust the fan and cooling speed on the basis of the temperature and humidity of the room
  • 5 level speed control and 4 cooling levels
  • Digital control and display panel
  • Digital low water level indicator
  • Honeycomb cooling media for efficient cooling
  • Ice Chamber for faster cooling


The AC is priced at Rs. 15,999.

Picture Time : This Truck Brings World Class Movie Viewing Experience to Rural India


Imagine a huge cinema screen with Dolby surround sound, From Jhumritalya to Jammu. Now, imagine a small truck that takes this world-class viewing experience to any part of the country.

The truck has everything. An AC theater that can seat up to 150 people. Comfortable seating.Sound insulation.Clear neon signage for exits.Floor lights.Power back-up.

Established in 2015, Picture Time has introduced mobile movie halls in an effort to ensure people in rural areas have access to good quality entertainment at affordable prices. Using trucks as a medium, the company carries inflatable theaters to towns, villages and remote parts of the country offering.



Delhi

[About the founder: Sushil Chaudhary is the Founder and CEO of PictureTime Digiplex.
An engineer by qualification, Sushil started his career as a professional in the field gaining experience, post which he began his entrepreneurship journey after setting up Mann-India™ a well know name in the Latam Region. Since then Sushil has moved on to build Picture Time to bring world class Digital Cinema Experience and IOT (Internet of Things) to the parts of Rural/ interiors India that have traditionally not been served. Picture Time is currently operating 10 Mobile Digiplex Cinema theater units and has so far showcased movies in remote villages of Telangana, Andhra Pradesh, Madhya Pradesh and Chhattisgarh.]


NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.

Anaek has multi chatbots for Slack users focused on employee attendance, expense management

Anaek helps teams automate routine business processes related to human resources and office administration functions such as employee attendance, time tracking, expense filing and office management – all over Slack.

Workplace communication is being transformed by Slack, which is dominating the industry and reinventing how employees interact. With the consumerization of IT well underway, businesses are increasingly focused on simplicity and productivity gains when buying new software. Anaek delivers on ease of use through its conversational products that let employees accomplish complex workflows through simple chat messages. Instead of logging onto a website or installing a new app, employees simply talk to Anaek’s chatbots right inside Slack and complete tasks instantly.
Get it

StupidApp: Trivia game with cash prizes #HQTrivia

StupidApp is a social gaming and networking app (on the lines of HQTrivia).
It was launched in January 2018 and in less than 2 months, the app has received over 3.25 lakhs total users and daily active users around 50k.



Bengaluru

 
[Notes from the founders: The thrill of online gaming and the unearthed potential in India for millions of gaming enthusiasts who can’t make it to TV shows prompted Pramod K. Maloo to set up StupidApp, a live quiz and social gaming app. The app marries knowledge and the need to socialise across demographics with easy digital access, and offers daily wins with cash payouts via Paytm.]

Outlaw is a SAAS contract platform that helps close deals faster using industry-standard legal agreements

Outlaw is a modern SaaS contract platform that helps businesses close deals faster using plain English. The platform supercharges users’ existing contracts into dynamic templates that are a breeze to edit, understand, negotiate and sign in real-time.



New York


About the founding team:
Outlaw is founded by Evan Schneyer, Dan Dalzotto, and Ricardo Lopez. Evan is an ex-Googler and founder of Wanderfly, a travel recommendation engine acquired by TripAdvisor. This is his second startup together with Dan, a digital product designer. Rounding out the Outlaws is Ricardo Lopez, founder of Vertitrade. They have raised a seed round of $500,000.


NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.