How customer insights and long-term strategies helped in creating breakthrough products #BreakthroughWinners
3/ This is why all breakthrough products in their report started with an insight about a major customer struggle. E.g. “Cat piss so bad, I’m ashamed to invite guests home” or “I don’t like either sugary drinks or artificially sweetened drinks. What should I have?” 4/ As you read the case studies in the report, […]
Google Maps and the Quest for Relevance
Google maps worked like a water tap – always there when you needed it. The tap needs to be refilled and that will be the most important activity for the product management and operations team.
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