How Duolingo grew enormously from 5M to 200M users in 5 years using product-led growth.
The genius of how @duolingo grew from 5M to 200M users in 5 years (!!!) using product-led growth. A long thread. Saddle on 👇🏾 1/ At volumes of millions, it’s impossible to grow sustainably without ensuring retention. Such was also the philosophy of Duolingo’s then VP Growth, @ginag. Alongwith growing users from outside, Gina decided […]
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