56.1% of ingredient-trust opinions are negative in Relvo’s India protein-food research. Buyers assess more than the protein number on the pack.
Trials and purchases account for 32.9% of recorded protein-snack actions; repeat or routine use accounts for 9.4%. These are not retention rates.
57.4% of protein-per-rupee opinions in Relvo’s India research are positive. Familiar foods form part of the comparison; this is not a shelf-price audit.
Relvo’s research records 47.6% positive and 41.6% negative taste opinions across protein-food alternatives. Enjoying a trial does not establish repeat buying.
A manual review found clear doubt in 66.7% of protein-claim opinions in Relvo’s India research. Buyer scepticism is not proof of inaccurate labels.
Relvo finds protein bread, cookies and snacks in 17.3% of classified buying decisions. What the wider alternatives mean for brands in India.
Relvo’s research compares ingredient-led positioning with varied sensory experiences, offering protein teams questions for product testing and messaging.
Relvo’s protein research includes local stock and delivery accounts. Brands should distinguish product availability from the reasons a buyer chooses an alternative.
Relvo’s consumer accounts show varied experiences with protein powders. Product teams should examine the exact variant and subsequent buyer decision.
Relvo’s consumer research separates sweetness, texture, aftertaste and mixing to help protein brands write more precise product briefs.
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