Building a strong app that delivers real value to a user is no guarantee of success in this competitive market. A proper marketing campaign can help. As you develop marketing content for your app, don’t overlook video content. Use this medium to your advantage by keeping the following tips in mind:
Watch Other Apps’ Marketing Videos
A video needs to appeal to its audience in a way that demonstrates an app’s value.
- Find inspiration by watching the marketing videos for other apps that have succeeded in your niche.
- Many such videos will be available for free on platforms like YouTube and Vimeo.
Show Your App in Use
For a potential user to understand why they should download an app, they need to know how they can take advantage of this value
- Many types of marketing content limit your ability to show your app in action, but not video
- This is one of only a few mediums through which you can demonstrate precisely how your app works
Share Customer Testimonials
Customer testimonials have been shown to significantly impact a potential customer’s feelings about a product or brand.
- By showcasing customer testimonisials with video, you can truly emphasize precisely how much users love your product.
- Just remember that video marketing is like any other form of marketing: it requires some experimentation.
