Parent Post
We’ve always been telling
We’ve always been telling stories to share our experiences, to pass down lessons, to understand and relate to one another.
But in the workplace, storytelling also serves as an essential, powerful tool for effective communication.
Here are four ways to tell a great story.
Demonstrate changeThe mark of
Demonstrate change
The mark of a great story is that the experience shared has changed the person in some way.
When communicating in business, ask yourself what change you want to see in your audience.
Focus on one big
Focus on one big idea
You always want to think about what you’re leaving your audience with thematically.
What’s the theme of your story, what’s the big idea? Your story will be filled with lots of specifics.
So the more specific you are in a story, the more universal the story becomes.
But think about how every single detail in your story relates back to that big idea.
Make it personalThe greatest
Make it personal
The greatest stories are those in which we reveal a piece of ourselves.
Ask yourself: What makes you care about the work that you do? What part of you outside of your work is present inside of that world?
Understanding your personal connection is important when communicating with others.
Show passionIt has to
Show passion
It has to be a story that you care about.
What gets you excited about what you’re talking about? Why do you care? If the audience knows why you care, they’ll have a reason to care.
In other words, the story needs to have stakes. And they don’t necessarily need to be significant.
