Embarking on the journey of constructing a global sales force? Here are five indispensable tips to guide you. From recruitment strategies to cultural considerations, these insights will help you assemble a high-performing international sales team.
Benefits of Going International With Sales
Entry into new markets
- Competitive advantage
- Greater access to talent
- Ability to help more people
- As long as you go about it in the right way, expanding your business and building out an international sales team can be a great thing
Get Feet on the Ground
Experience the local culture and marketplace firsthand.
- Bring potential candidates into your home offices to help them get a taste of your company’s culture and business culture.
- The more you plan ahead, the more likely it is that you will have success.
Iterate to Great
It takes time to build a successful international sales time that produces consistent results
Find the Right People
Hire locals in the country.
- They know the language and culture, and have a clear understanding of who the target customer is, but they don’t know your company or products well.
- Expatriates within the company allow you to penetrate a market with people who already have company and product knowledge
Build the Perfect Team
The pursuit of perfection should always be the goal
- By setting high standards, you ultimately set yourself up for success
- Even with the challenges of international sales, it’s possible to achieve great results
- Focus on building a team that can lead to international success
Train Your Team
Provide your employees with the right education
Build a Cohesive Culture
Cultivate an internal team culture.
