Crowdfunding has taken off in a big way in recent years, creating some successful businesses in the process. However, those that are successful are just a few among many thousands of promising projects looking for backing. How do you create a successful crowdfunding project that brings you the investment you need?
Create your team
You need help with publicity, so bring on board Brand Ambassadors
- Family or friends with excellent social media footprints can help spread the word.
- See if they would come on board as a brand ambassador for your product or you as a company.
Build a buzz
Create a buzz around your brand and product
- Get people knowing that there’s something special coming
- A little glimpse via Twitter, some hints on your Facebook page, a sneak peak picture on Instagram – create suspense and thrill around your product launch
Don’t stoop to begging
Pitch for investors to put money into a fantastic new business or product that is going to result in great returns
- Show them that there’s something exciting and rewarding here, that you can make it worth their effort to become involved
Get professionals on board
There are experienced, professional crowdfunding marketing agencies who can help you get things off the ground and build up that initial interest
- If you’re not experienced in online marketing yourself, a bit of expert help is a sensible investment
- Consider contacting these
Great Customer Service
Keep your promises to your investors and customers.
- If you promise delivery on a certain day, make sure it happens. It is easy to lose customers who expect what is offered and then have a poor experience due to the unpredictable nature of crowdfunding.
Use quality images
Set aside some of your marketing budget for professional pictures.
Get a video made
The younger generation especially has embraced YouTube as their favored place to be for entertainment, and they will pay attention to a well-made video presentation or Vlog.
