2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience, says @irinaweber048 via @CMIContent. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
Guestographics
A guestographic is a guest infographic that features both images and text and is published on or linked to from different websites. It is an effective way to build brand awareness and establish stable connections.
- It can also be used to publish an infographic on your site and have a guest content that includes a link to it for another site.
Ephemeral posts
Time-restricted content that taps into FOMO (fear of missing out)
Instructographics
They are a popular way to explain complex data in an easy-to-digest format
- Instructographics tell people how to do something by providing step-by-step instructions and are limited by your creativity
- The best thing about them is the higher potential for sharing the content
Screencast videos
Using your computer screen and microphone, you can show and narrate the content. Screencasts work well to show how to do something or solve a problem step by step.
- Screencasts can add a personal touch in ways that other methods can’t.
Storyboards
Storyboards are a visual sequence of useful information such as text, images, design, and illustrations that allows the viewer to visualize the whole story frame by frame.
- A storyboard could be used to tell a standalone story or to complement a text-based version.
AR-powered storytelling
To avoid boring your audience, you need to give them a reason to yearn for or engage with your content. Augmented-reality experiences can immerse them into the story, offer gameplay, or provide an additional narrative.
Freshen up
You must go old school and base your content choices on your audience, your goals, and your brand identity
- Boost your creativity in 2021 to strengthen your content marketing in 2022
- Get inspired with the video-on-demand presentations from Content Marketing World
Carousel posts
Popular on Instagram and LinkedIn
- Create carousel images in a PDF format and upload the file to the platform
- Instagram: Choose and upload different images and/or videos
- Facebook: Carousels are available on your page’s cover image or as an individual post
- Click on the photo/video option and upload your images or videos in sequential order
Whiteboard videos
Artists, graphic designers, or people good with a marker draw on a whiteboard to successfully explain a point, process, or product in a visually attractive way.
- You don’t need special skills to create these. Just a little bit of practice, some imagination, and inspiration.
