Market research at the speed of AI
Market research at the speed of AI.
Research your market at the speed of AI – using real customer evidence, not synthetic data or digital twins.
NextBigWhat brings together real customer conversations, reviews, surveys, support signals and market intelligence into a living picture of buyer behavior. Use it to test product ideas, pricing and messaging before you commit time and budget.
of your buyersSegments · needs · language
After the Customer Brain
Keep learning from the market.
The work does not stop when you understand your customers. Stay close to the ideas, products and people shaping what buyers expect next.
Ideas worth testing
BigIdeas
Claims, products and people worth examining before they shape your next move.
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#BigIdeas
Products
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Why AI agents need to learn your ‘secret superpowers’
Sarah Guo and Josh Felser discuss the challenges and potential of AI agents, focusing on user trust, control, and the ability to understand complex human preferences.
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#BigIdeas
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Inside Temple: Why doctors are skeptical of this brain fitness band by Deepinder Goyal
Deepinder Goyal, the Zomato founder who stepped away from the Eternal CEO role to chase a new mission, has launched Temple – a small, pill-shaped wearable that sticks to the side of…
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#BigIdeas
Products
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Rob Snyder’s ‘hail mary’ approach to customer discovery: Pull comes from individuals, not companies
Rob Snyder explains that product pull originates from an individual's specific needs, not a company's general requirements, even in enterprise sales.
Put it to work
Products worth discovering
A spotlight for products worth discovering and sharing with the people who might actually use them.
HackerTube
YouTube-style UI over 6,454 videos sourced from 39,834 HN comments since 2007.
AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up
JustReviews by Elfsight
One widget for every review you’ve already earned
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗Keep the signal close
The latest
Fresh ideas, products and news from the people building what comes next.
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#BigIdeas
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Understanding Retention
While retention is framed primarily as the percentage of users returning to the product itself, it is also useful to understanding specific product features and subpopulations of users. For example, you can examine…
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#BigIdeas
Products
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From Zero to Zerodha – Nitin Kamath’s Journey Pt. 2 | Ep. 3 #UnPluggd
Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India’s largest stockbroker by number of clients: over 1.5 million.…
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#BigIdeas
Products
News
A Designer’s Path to Empathy
The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to…
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#BigIdeas
Products
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Lessons on Capital Efficiency from 21 SaaS IPOs
The Rule of 40 is a popular heuristic to gauge the business health of a SaaS company. It asserts that a healthy SaaS company’s revenue growth rate and profit margins should sum…
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#BigIdeas
Products
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The 24-month journey to product/market fit
It can easily take up to another 15 months before you find product/market fit. Totalling the amount of time at 24 months already. And it is not uncommon or a shame when…
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NextBigWhat Radio : Why us? Why now? [Ep. 1]
An introduction to the philosophy and driving force behind The NextBigWhat Podcast by Ashish Sinha, founder of NextBigWhat. Ashish has held senior Product roles at many top-tier companies and has been at…
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From Zero To Zerodha – Nithin Kamath’s Journey | Ep. 2 #UnPluggd
Founded in 2010, Zerodha is an Indian firm that pioneered the online discount brokerage model in the country, and today stands as India’s largest stockbroker by number of clients: over 1.5 million.…
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#BigIdeas
Products
News
How AI Is Changing The Product Management Job Description
Mayukh Bhaowal, Director of Product Management at Salesforce Einstein outlines five new skillsets that product managers must acquire.
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#BigIdeas
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How to kill (and improve) your product for the benefit of humanity
What would you do if you find that your product is receiving a lot of searches related to vaccines? And well, your site doesn't have helpful content? Here is what Pinterest CEO,…
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What certifications do product manager do?
NONE Actually. There are 2 types of product managers – the ones who look for such product management certifications and then there are ones who actually go ahead and build great products.…