The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. In this post, I’ll introduce what it means and a look at both its current and future states.
What Is the Metaverse?
An expansive network of persistent, real-time rendered 3D worlds and simulations.
- Currently, the metaverse is a hypothetical version of the internet that supports online 3-D virtual environments, done through personal computing (a current example is the online game Second Life), virtual reality headsets, and augmented reality headsets.
Branding in The Metaverse
As the metaverse grows, so will branding and advertising opportunities including virtual message boards, billboards, merchandise, and even the virtual clothing avatars wear.
- NFTs will play a big role in this as well with the ability to personalize avatars and spaces like “homes” and storefronts.
Virtual Training or Classes
With so many live streaming and pre-recorded video platforms, virtual training and classes are already a big part of the corporate world
- While many virtual trainings and classes will likely continue in their current form, the metaverse creates a space for them to expand
- Bringing real-world classes to virtual headsets worldwide, the growth opportunities are endless
How can my company prepare for the future of marketing in the metaverse?
The metaverse, in its simplest, is a virtual community. With community, there is a need for connection.
Virtual Reality
From product development to the sale of existing products or services, virtual reality enables you to bring your customers into the fold
- The generations coming of age now and in the next 15 years, largely Generations Z and Alpha, will feel more at home within these environments than any other generation before them
Conclusion: Metaverse for Marketers
Digital marketers shouldn’t sit on the sidelines waiting until the time has come, they should use these next few years to prepare for opportunities to come
- There are ways that marketers can get ahead of the curve
- Invest in VR/AR advertising
- E-commerce platforms like Instagram Shop and Facebook Shop
Augmented Reality
Adds elements to the real-world environment and enhances it by adding images, animations, and data
- Used as a parallel marketing experience
- Can be used in stores to share in-depth information, display additional features and use cases, etc.
Virtual Popups
Similar to an in-person popup, a virtual popup is a chance to network, advertise, and sell your products and services.
- The virtual location will not only benefit attendance numbers but it will also have less impact on the bottom line as there is no need to rent physical space.
How are they related?
NFTs are anything digital that cannot be replaced as it doesn’t have a tangible value
- The most common forms of NFT today are digital art like animations
- With the increase in virtual avatars, the demand for virtual fashion will skyrocket
- Content Marketing – unlock massive amounts of SEO traffic
- Paid Media – effective paid strategies with clear ROI
How Will the Metaverse Impact Marketing?
The metaverse isn’t an “if” but a “when” – it’s an inevitability.
- It’s an impact on marketing in many ways, some of which you can begin to implement now
- Consider how the metaverse will impact marketing
Metaverse Events
In this post-COVID world, it’s easy to imagine the continued need for virtual meeting spaces.
- From family get-togethers to concerts to non-profit galas, the metaverse has no limits on who you can meet up with and when.
