A Taste of India: Maneesh K. Goyal’s Culinary Journey
In this enlightening conversation, Maneesh K. Goyal, a serial entrepreneur and restaurateur, delves into his journey of opening SONA, a modern Indian restaurant in New York City.
He shares his passion for Indian cuisine, the intrigue of Indian spices, and his unique journey of bringing a taste of India to the heart of New York City.
SONA: A Taste of India
SONA, a modern Indian restaurant in New York City, was born out of Goyal’s vision to reimagine Indian cuisine.
Despite the challenges posed by the pandemic, the restaurant opened its doors in March 2021, providing a space that evokes the vibrancy and elegance of India.
Embracing Challenges
Despite the obstacles presented by the pandemic, Goyal navigated through the restrictions and managed to open SONA with a 30% occupancy.
He focused on creating a welcoming environment that extended beyond the food, embodying the Indian ethos of treating guests like gods.
A Journey of Authenticity
Goyal’s personal journey as an openly gay man within the South Asian community was marked by challenges.
However, he found the courage to live authentically and came out to his family after college, demonstrating his commitment to living a fulfilled life.
The Adoption Journey
Goyal’s personal story includes the adoption of his son, Adrian.
This aspect of his life adds another layer to his narrative, showcasing his role as a father alongside his professional accomplishments.
Community and Risk
Goyal’s belief that risk makes life remarkable and that bringing people together fuels joy is evident in his personal and professional life.
His journey serves as an inspiration for others, particularly those within the South Asian and LGBTQ+ communities.
Reinterpreting Indian Cuisine
SONA’s menu is a pan-Indian offering, featuring dishes from various regions of India.
Goyal takes pride in the diversity of the menu and the unique reinterpretation of traditional Indian dishes.
The menu also incorporates fresh, seasonal ingredients.
Data-Driven Decisions
Goyal emphasizes the importance of data in managing customer expectations and reviews in a consumer business.
Innovations and changes in the menu are driven by data, ensuring that customers have a memorable dining experience.
Innovations in Home Goods
Goyal launched Sona Home, a line of home goods inspired by India.
The range includes barware, dishes, linens, and lamps, some of which are made from vintage saris.
This venture reflects Goyal’s passion for hosting and entertaining and his desire to bring a touch of India to people’s homes.
Inclusivity in Celebrations
SONA hosts various events to celebrate Diwali, including a queer Diwali ball and a children’s event.
These events reflect Goyal’s commitment to inclusivity and his passion for sharing Indian culture with diverse audiences.
Showcasing the Richness of Indian Cuisine
Goyal introduces jalebi, an Indian version of a funnel cake made with a saffron syrup, highlighting the variety and richness of Indian cuisine that he aims to showcase at his restaurant.