AI shopping assistants from OpenAI and Perplexity face skepticism from startups

November 26, 2025

OpenAI and Perplexity are set to introduce AI shopping assistants, yet competing startups remain unfazed. Founders of these startups argue that general-purpose AI models lack the specificity needed for truly personalized shopping experiences. This skepticism highlights a potential gap in the market for more tailored AI solutions.

THE NBW BRIEF

OpenAI and Perplexity are set to introduce AI shopping assistants, yet competing startups remain unfazed.
Founders of these startups argue that general-purpose AI models lack the specificity needed for truly personalized shopping experiences.
This skepticism highlights a potential gap in the market for more tailored AI solutions.

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