At the Worldwide Developer Conference, Apple introduced several updates but did not showcase the promised AI-powered, ‘more personalized’ Siri. This omission leaves users waiting for the enhanced Siri experience that was previously announced by the tech giant.
A clear-eyed digest of AI, products, and ideas worth understanding. Join the NextBigWhat newsletter.
Hackers are leveraging ChatGPT Custom GPTs in a ClickFix campaign to deceive users into executing malware, leading to multiple infections.
OpenAI’s new AI agents, Dots, aim to be proactive helpers, as CEO Sam Altman announces innovations while avoiding security discussions.
Amazon has terminated its partnership with Meta’s Muse AI shopping agent, citing concerns over the agent’s credentials and transparency. This decision reflects Amazon’s commitment to safeguarding its customer journey and maintaining control over its retail ecosystem. The move highlights the ongoing scrutiny of AI tools in e-commerce and their impact on customer trust.
Hacktron researchers used Claude Opus 5 to exploit vulnerabilities, gaining unauthorized access to OpenAI staff accounts through chained flaws.
India has become a key market for Samsung’s AI appliances, with a massive increase in connected devices driven by younger consumers.
Bata India is redirecting 45% of its marketing budget towards digital initiatives, signaling a shift in strategy as it exits traditional retainer creative agencies. The company is leveraging AI-generated campaigns and targeting younger consumers, with a marketing team averaging under 30 years old. This transformation aims to resonate with Gen Z through innovative advertising techniques and festive promotions tailored to specific regions.