Apple Safari to Block Google Analytics From Collecting Data; What it means for marketers?

Appleā€™s Safari browser will reportedly block Google Analytics, DoubleClick, Amazon, and Optimizely from tracking users and collecting data about their web browsing activity.

Safari holds 9.4% of desktop browser market share worldwide and 24.4% of the mobile browser market. This will eventually lead to tough targeting of ads for Apple users.

https://www.searchenginejournal.com/apple-safari-to-block-google-analytics-from-collecting-data/372775/

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