Black Friday online sales hit historic $11.8 billion

November 30, 2025

Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics. The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season. This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.

THE NBW BRIEF

Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics.
The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season.
This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.

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