Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics. The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season. This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.
- Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics.
- The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season.
- This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.
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