“The anti-CEO playbook” with Chobani founder Hamdi Ulukaya | ReThinking with Adam Grant
Explore Hamdi Ulukaya’s unconventional journey from a nomadic upbringing to the helm of America’s bestselling Greek yogurt brand, Chobani.
Delve into his unique leadership approach, commitment to adaptability, resilience and people-focused values.
The Importance of Safety and Security
Feeling safe and secure enables individuals to take risks and embrace uncertainty.
Ulukaya emphasizes the importance of creating such environments, as it can contribute to a better world and promote personal and collective growth.
Not stopping me to be able to just move forward, continuing to be walking, made me end up going on a farm in Upstate New York and then later on making cheese. – Hamdi Ulukaya
The Power of Resilience
Drawing from the historical resilience of the people of Turkey, Ulukaya highlights the importance of resilience in overcoming adversity.
He emphasizes the potential of individuals and communities to shine even in the most challenging times.
Revisiting Preconceived Notions
Ulukaya’s personal journey of embracing meditation serves as a reminder to remain open-minded and challenge preconceived notions.
His initial dismissal and subsequent appreciation for meditation underscore the value of reconsidering our biases.
Unconventional Success
Ulukaya’s lack of formal business knowledge allowed him to take unconventional approaches to business, ultimately leading to the success of Chobani.
This serves as a testament to the potential of unconventional methods in achieving success.
Capitalism as a Force for Good
Ulukaya has evolved from having a negative view of business to seeing it as a force for good.
He believes that capitalism, when used correctly, can create value for individuals and contribute positively to society.
The Long-Lasting Impact of Crises
Ulukaya emphasises the long-lasting impact of crises, even after media attention has faded.
He encourages individuals and organizations to maintain support for communities affected by crises, as recovery and rebuilding are often long-term processes.
I think the world would be a better place if more of us asked how can I make the people around me feel safer and more secure. – Hamdi Ulukaya
Prioritizing Human Wellbeing
Ulukaya believes in prioritizing human wellbeing over profits, and urges companies to support communities in times of crisis.
He contends that businesses have a significant social responsibility beyond their profit margins.
Embracing New Practices
Highlighting his own journey with meditation, Ulukaya underscores the importance of personal growth and openness to new practices.
He suggests that personal transformation is often rooted in the willingness to try new things and reconsider initial assumptions.
