The meaning of colors has a much more significant impact on our daily lives than we realize. And in this article, we will explore the basics of color psychology, its practical applications, and how to use it to your benefit. What exactly is Color Psychology? How do colors influence our emotions?
What’s Up With Purple?
Purple is an unusual and enigmatic color. It doesn’t appear in nature as much as its brethren and therefore stands out from the rest if used correctly.
- It is tied to the world of luxury (because of the pigment’s rarely used in dyes back in the day), religion, and sexuality.
- Purple objects have an ambivalent and attractive aura.
The Meaning for Companies
Colors are essential in marketing strategies
- Imagine a restaurant chain that uses a different logo color and advertisement pallet in each place differently
- Our memory will be weaker and disorganized
- They will miss many opportunities to attract and retain customers
- Employees can increase their well-being and increase productivity if they work in a place where they feel comfortable
They must be functional
While black on white is good with paper, modern web design uses dark grey instead
- This is because it reduces eye strain
- In fact, this is the combination that stands out the most.
- However, it’s also the most glaring and usually hints at warning or danger
Color Philosophy Used in Different Cultures
Many cultures stand on common ground when it comes to categorizing colors
- There are 6 primary colors, and the rest are grouped around these
- The primary group also had common “beliefs” through different cultures, but the others begin to branch off in their associations
What Does Black Mean?
Black is related to night, power, and death
- It represents denial, mystery, mourning, hatred, or cruelty
- People associate black cats with bad luck
- However, black is an elemental color that can be found in any closet and is functional and handy
Pink
Pink can represent sweetness, femininity, delicacy, charm, sensitivity, courtesy, illusion, or eroticism
Be consistent
All the elements of your company must be congruent with each other
- The help of a professional designer who takes these aspects into account can be essential to rescue a company or launch it successfully
- Think carefully about what you want to convey
- Get help from someone
Use colors to improve memory
Related each point to a color for an exam or presentation
Endings Thoughts
Yes, it’s a good idea for businesses to stay consistent. But that doesn’t mean there’s no room for experimentation, innovation, or expressionism. Explore, learn, and grow into the endless choices of color.
Learn how to combine
Consider the effect that two colors can have together
The Meaning of Oranges
According to Color Psychology, orange represents extravagance, energy, transformation, and the singular.
- It can be a very exhausting color if used too much, and is counted as most people’s least favorite shade when used in moderation.
Influencing Mental States
Every moment, stimuli bombards our brains, and we have no time to process everything that zips through our sensory highway
- Unconscious associations we develop on such fundamental aspects of reality save us a great deal of time since they are processed automatically
- Humans are deeply emotional creatures, and colors interact with our memory, awaken feelings, and guide our reasoning
Tips for choosing vibrant colors
Favorites are not always suitable.
- Think about what the function of the object or space will be before choosing the color. Consider the impact it will have on the object/space and adjust your vision of the color based on that function.
Behind the Psychology
Colors can change our perception, alter our senses, excite us, and influence how we react to our surroundings in unique and exciting ways
- Knowing the meaning of colors can help us better understand our behavior
- We can then design environments that bring about emotional states that are more appropriate for that space
Within our own cultures, the meanings of colors are not unchangeable
The meanings of color vary even from person to person.
- We can perceive them in one way or another depending on fashion, our emotional state, or the phase of life we are going through. Not everyone sees the same colors.
The Use in Creatives
Designers, artists, and advertisers need to know people’s minds to capture their attention and communicate with them
- The range of colors of a news channel is very different from that of a children’s program
- It’s possible to better connect with the audience and create an emotional impact
The Meaning of Blue
The color blue is often associated with harmony, fidelity, sympathy, peace, serenity, trust, honesty, or communication
- However, it can also seem cold and distant.
- It is often unappetizing in foods (most foods we think of as blue are purple), and it may also make us suspicious.
Yellow
The color yellow is often linked to positive concepts such as optimism, youth, confidence, and creativity
- However, yellow is a contradictory color. It is related to betrayal, greed, lies, madness, or warnings
- It is the most valued color in China and has nearly no negative meaning there.
What’s the Meaning of Green?
Green is the most natural color and reminds us of grass, youth, hope, health, fertility, and wealth.
- Environmentally conscious people are called “green.”
- Although most associations are pleasant, green can also give rise to associated with poison or other dangerous substances.
Context is essential
We know the importance of cultural variables and the circumstances of each situation when selecting a color.
Meaning in daily lives
Colors also affect us when making common decisions
- For example, when buying a car, we have to be sure not to make mistakes
- A car of a more discreet color such as black or navy blue may be less visible at night
- Direct financial impact on your insurance
What Does Brown Mean?
The color brown can represent laziness, sloth, dirt, vulgarity, or ugliness
What Does Red Mean?
Red is the most passionate color and attracts our attention immediately
- It is linked to love, blood, joy, suspense, closeness, war, or the forbidden
- Dressing in red attracts the eye, and animals love seeing red on each other
- Lipstick stains on a shirt are always red
How about gray?
Symbolizes old age and sobriety
- Can be dark, mediocre, and bland
- Reminds us of elegance in fashion, diplomacy, intellect, and compromise
- Neutral standing can be paired with other colors to really make them pop
Color Psychology Applications
Colors have been used to try to cure diseases
What does each color mean?
Professionals such as psychologists, sociologists, linguists, or market researchers each interpret the meaning of colors differently
- Companies dump millions of dollars into studies on a single color – and every possible variation of reaction or emotion
- Here’s a look at some of the colors and how they are used
What Does White Mean?
White shirts are used to create a good impression since it is an immaculate and neutral color.
