Agencies serving consumer brands can back a pitch with consumer segments, tests and answers traced to consumers’ own words, produced in hours rather than weeks. Instead of asserting that a claim or a pack will work, the agency shows which consumer segment it wins and why.
Where does consumer evidence help an agency?
- New business: a category read for the prospect’s market before the pitch.
- Creative: two or three routes tested on the prospect’s consumer segments.
- Packs and claims: the version each segment prefers, with reasons.
- Listings and ads: what each segment looks for on the page.
What does the evidence look like?
A segment in the client’s own category, with its behaviour and its words. For example, in Indian makeup Try-first shade matchers test in store about 5.3 times as often as other consumers, and in sarees Proof-seekers act on doubts about authenticity about 4.4 times as often. Each answer in a Market Brain links back to consumers’ own words, so the client can check it.
What should an agency say about the limits?
That it is self-reported public discussion, not sales data and not a representative survey, and that results are ideas worth testing live. That honesty makes the evidence easier for a client to trust.
See consumer research for D2C brands, or try it at app.nextbigwhat.com.
Frequently asked questions
How can an agency use a Market Brain?
To read a client’s category, test creative routes, packs and claims on its consumer segments, and back recommendations with consumers’ own words.
How fast is it?
Answers come in hours.
Is it representative research?
No. It is self-reported public discussion, not sales data and not a representative survey.
NextBigWhat builds a living model of your customer behavior, organized into meaningful consumer segments and grounded in market intelligence and customer evidence. Test your assumptions. Explore product decisions. Validate messaging. Know which ad drives better conversion – before wasting money.