Google’s AI Features Decimating News Publisher Traffic

June 11, 2025

Google's AI Overviews and other AI tools, such as chatbots, are significantly reducing traffic to news publishers according to a Wall Street Journal report. This impact is likely due to users getting the information they need directly from Google's search results, bypassing the need to visit individual publisher websites.

THE NBW BRIEF

Google’s AI Overviews and other AI tools, such as chatbots, are significantly reducing traffic to news publishers according to a Wall Street Journal report. This impact is likely due to users getting the information they need directly from Google’s search results, bypassing the need to visit individual publisher websites.

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