https://www.figma.com/blog/design-on-a-deadline-how-notion-pulled-itself-back-from-the-brink-of-failure/

The story of its last-minute pivot and epic comeback.

“Our general philosophy is to go crazy with permutations,” he says. “If the taste is there, which you can grow by studying typography and the giants of industry, you can churn out versions until you find the best one.”