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Meta Expanding AI-Generated Ads to Simplify Marketing Efforts

Meta Platforms Inc. is testing auto-generated video ads powered by AI on Facebook and Instagram to help marketers create messages more affordably and easily. The move aims to streamline the advertising process and make it more accessible for businesses. Meta's deeper push into AI-generated ads signals a shift towards automation in digital marketing.

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THE NBW BRIEF

Meta Platforms Inc. is testing auto-generated video ads powered by AI on Facebook and Instagram to help marketers create messages more affordably and easily. The move aims to streamline the advertising process and make it more accessible for businesses. Meta’s deeper push into AI-generated ads signals a shift towards automation in digital marketing.

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