- Meta is testing customizable chatbots that proactively message users without being prompted, providing a new avenue for engagement.
- These chatbots can follow up on previous conversations, potentially increasing user interaction within Meta’s platforms.
Meta’s New Engagement Tactic: Chatbots Initiating Conversations
Meta is testing customizable chatbots that proactively message users without being prompted, providing a new avenue for engagement. These chatbots can follow up on previous conversations, potentially increasing user interaction within Meta's platforms.