Onton secures $7.5M funding to enhance AI shopping platform

November 26, 2025

Onton, formerly known as Deft, has raised $7.5 million to broaden its AI-driven shopping platform beyond furniture. The funding will support the development of an innovative infinite canvas feature that uses AI-generated images to encourage faster purchasing decisions. This expansion aims to enhance user experience and diversify Onton's product offerings.

THE NBW BRIEF

Onton, formerly known as Deft, has raised $7.5 million to broaden its AI-driven shopping platform beyond furniture.
The funding will support the development of an innovative infinite canvas feature that uses AI-generated images to encourage faster purchasing decisions.
This expansion aims to enhance user experience and diversify Onton’s product offerings.

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