Welcome to NextBigWhat V 12.0
Will they buy?Will this idea work?
Don’t ask a chatbot. Ask the people who might actually buy.
Building is easier than ever. Knowing what to build — and how to get it in front of the right people — is the hard part. NextBigWhat helps you figure that out.
Get the useful stuff.
Ideas, products and customer signals worth knowing about. Straight to your inbox.
What you get
A clearer picture of your customer
Customer knowledge is usually scattered across reviews, calls, support tickets and spreadsheets. NextBigWhat brings it together, so you can see what people want, what is getting in the way, and what to do next.
- 01Listen in the places customers already talk. Bring together what buyers say across reviews, forums, surveys and public data.
- 02Add what you already know. Bring in call notes, survey responses and win-loss interviews.
- 03Know where each answer came from. Every claim links back to its source, so you can check it for yourself.
- 04Keep it connected to your tools. Sync HubSpot, Intercom, Zendesk and more as your market changes.
- 05No synthetic answers. NextBigWhat brings you citable evidence, so you can make the next call with your eyes open.
BigIdeas / The latest thinking
BigIdeas
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#BigIdeas
Products
News
How to create launch videos : you needs ‘continuous mini launches’ and not one big hit
Farza Majeed, founder of Hey Clicky, explains his approach to launch videos, emphasizing continuous "mini-launches" and audience engagement over high production costs.
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#BigIdeas
Products
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NextBigWhat AMAs are back..first one is with Rajan Anandan
Fellas The AMAs are back. One of my core thesis is that the future of newsletters / podcasts, in an AI world, is going to be less about pure consumption and more about…
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#BigIdeas
Products
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The ‘goldilocks zone’ for startup ideas and why building a ‘commando’ mindset is a must for founders
Pete Flint of NFX discusses the hidden patterns behind successful startup ideas, emphasizing strategic approaches to innovation and execution.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
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#BigIdeas
Products
News
How can AI enhance human creativity without replacing it? Give AI harder tasks!
AI's integration into society and work is inevitable and transformative, requiring a balanced approach to maximize benefits and mitigate risks. The discourse around AI often lacks nuance, oscillating between extreme optimism and…
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#BigIdeas
Products
News
Atlassian reimagines Jira as a developer and AI agent hub
Atlassian enhances Jira to serve as a central hub for developers and AI agents, aiming to improve project planning and automation.
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#BigIdeas
Products
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How strategic pauses can close 30% more sales
Strategic pauses can significantly enhance sales effectiveness by allowing prospects to process information.
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#BigIdeas
Products
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How does AI integration redefine company structures?
AI integration transforms companies into self-improving systems, enhancing efficiency and reducing middle management. Companies should focus on domain knowledge extraction and treat software as ephemeral, while recognizing the enduring importance of human…
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#BigIdeas
Products
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Founders must prioritize context to unlock AI’s true potential
Contextual knowledge is crucial for effective AI implementation.
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#BigIdeas
Products
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DeepMind’s Demis Hassabis Pushes for AI Standards Organization
Demis Hassabis calls for an AI standards body to set benchmarks for evaluating risks in advanced models, aiming for a launch by year's end.
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#BigIdeas
Products
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InstaLILY secures $60M to enhance AI-driven workplace automation
InstaLILY has raised $60 million to boost its AI automation solutions, introducing a new tool called Lily for custom software development.
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#BigIdeas
Products
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Skeptical humans are the best defense against AI attacks
A new survey reveals that human skepticism is vital in countering AI attacks, as reliance on AI tools presents significant risks in cybersecurity.
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#BigIdeas
Products
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Grok Build’s New Feature: Full Git Repos Uploaded to xAI
Grok Build's new functionality uploads entire Git repositories to xAI storage, sparking privacy concerns.
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#BigIdeas
Products
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Valarian secures $50 million to boost infrastructure sovereignty
Valarian has raised $50 million to enhance its sovereign infrastructure platform, ACRA, which manages AI workloads securely.