The rules of building and growing a company are changing.
The most useful lessons are scattered across founder conversations, books, company decisions and new products. NextBigWhat finds the patterns, explains what they mean for builders, and makes them practical to use.
Stay curious. Get ahead.
Useful products, fresh ideas and thoughtful commentary. Straight to your inbox.
BigIdeas / The latest thinking
BigIdeas
-

#BigIdeas
Products
News
Siphon’s Mohit Aron on why AI should be an ‘artificial human’ companion
Mohit Aron (earlier cofounded Nutanix) discusses the 'context gap' in go-to-market data, where information is fragmented and often inaccurate, and introduces Siphon's solution of 'context convergence' to unify it.
-

#BigIdeas
Products
News
Masayoshi Son: AI’s ‘superhuman effort’ will dwarf past tech revolutions
Masayoshi Son discusses the profound impact of artificial intelligence, asserting that its development should be accelerated rather than slowed down.
-

#BigIdeas
Products
News
Atlassian CEO: the ‘brainless bet’ of neglecting design in the AI era
Atlassian CEO Scott Farquhar argues that neglecting user experience and design in the AI era is a "brainless bet" for companies.
Featured products
Featured products
A spotlight for products worth discovering.

AI Chatbot by Elfsight
The AI Chatbot widget you don't have to set up

JustReviews by Elfsight
One widget for every review you’ve already earned

Process Street
Turn recurring work into clear, automated workflows.
Building something useful? Put it in front of your next users.
Submit your product / Accelerate your GTM ↗The latest
-
#BigIdeas
Products
News
Good strategy/bad strategy by Richard Rumelt: The difference and why it matters
Good strategy/bad strategy by Richard Rumelt Get the book: https://amzn.to/40bOVRP When Richard Rumelt’s Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash…
-
#BigIdeas
Products
News
The McKinsey way by Ethan Rasiel: Using the techniques of the world’s top strategic consultants to help you and your business
The McKinsey way by Ethan Rasiel Get the book: https://amzn.to/40bOhDT When Fortune 100 corporations are stymied, it’s the “McKinsey-ites” whom they call for help. In The McKinsey way, former McKinsey associate Ethan…
-
#BigIdeas
Products
News
Your next five moves by Patrick Bet-David: Master the art of business strategy
Your next five moves by Patrick Bet-David Get the book: https://amzn.to/3BOfp2m From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly…
-
#BigIdeas
Products
News
7 strategies for wealth & happiness by Jim Rohn: Power ideas from America’s foremost business philosopher
7 strategies for wealth & happiness by Jim Rohn Get the book: https://amzn.to/3VYIBKY “Don’t wish it were easier. Wish you were better.” You don’t have to choose between wealth and happiness—they spring…
-
#BigIdeas
Products
News
Lets make things better by Gidon Lev: A holocaust survivor’s message of hope and celebration of life
Lets make things better by Gidon Lev Get the book: https://amzn.to/3ZQj2Ng “To me, hard times are like hide-and-seek: where is the solution, where is the hope? We can never give up looking…
-
#BigIdeas
Products
News
Why Delusions Matter by Professor Lisa Bortolotti
Why Delusions Matter by Professor Lisa Bortolotti Get the book: https://amzn.to/3PduwFP When we talk about delusions we may refer to symptoms of mental health problems, such as clinical delusions in schizophrenia, or…
-
#BigIdeas
Products
News
A therapeutic journey by Alain de Botton: Lessons from the school of life
A therapeutic journey by Alain de Botton Get the book: https://amzn.to/3DAvuJE A healthy mind knows how to hope, hanging on tenaciously to the reasons to keep going.A healthy mind resists unfair comparisons,…
-
#BigIdeas
Products
News
Lovingkindness by Sharon Salzberg: The revolutionary art of happiness
“True happiness does not come from grasping at what we desire but from letting go of what limits us.” The classic and inspiring book on finding love in our own hearts—from the…
-
#BigIdeas
Products
News
Midlife by Kieran Setiya: A philosophical guide
Midlife by Kieran Setiya Get the book: https://amzn.to/4gVolBX How can you reconcile yourself with the lives you will never lead, with possibilities foreclosed, and with nostalgia for lost youth? How can you…
-