Product is Only One Part of the Brand: Rajiv Bajaj

Great talk by Rajiv Bajaj, Managing Director of Bajaj Auto. This is pretty much 2-year MBA compressed in this 55 minutes talk.

Watch the keynote if you still believe that building a great product = guaranteed successful business (hint: it takes a LOT more).

Talking Points:

If you are competing against an incumbent, do not focus on just being 10% better (10% better only helps the winner and not the second player).

Don’t sell. You must supply a reason to buy.

Products are built with many things in the factory.
Brands are built with one thing in mind. [Jack Trout]

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