Why Indian buyers buy, switch and leave
Most market research tells you how big a category is and how fast it is growing. It cannot tell you why a buyer picked your brand, what made them leave, or what they will pay next time.
These reports answer those questions, one category at a time. Each is built from thousands of conversations in which buyers describe what they bought, why, and what made them switch, in their own words. Sales data shows what was bought. It cannot show why.
- Market size and growth rate
- Share by company
- Forecast to 2030
- Why buyers choose a brand
- Why they switch, and to whom
- What they will pay, and what they doubt
Whey protein in India
Price is the single biggest trigger in this category, and trust in what is actually inside the tub is where most of the anger sits.
Cosmetics in India
Reactions and shade mismatch do more damage to brand choice in this category than price does.
Consumer digital credit in India
Two topics in this category draw almost no positive opinion at all: how lenders collect, and how they market.
Premium sarees in India
Demand in this category is tied to the calendar, and the argument buyers keep having is about whether the price is justified.
High-protein packaged foods in India
Buyers in this category start with taste, then argue about what the protein costs per rupee and whether the label is honest.
Casualwear in India
What buyers in this category talk about is not style. It is whether the fabric holds up and whether the return goes through.
Every finding is a share of buying decisions with a stated reason, or of buyer opinions on a topic. Not purchase data and not a representative survey.