Samsung Close to Major Deal with Perplexity for AI Features

June 2, 2025

Samsung Electronics is on the verge of investing in Perplexity AI Inc. to integrate the startup's search technology into its products, solidifying a wide-ranging partnership. The move aims to enhance Samsung's AI capabilities and stay competitive in the market. Perplexity's advanced AI features are expected to bring innovative solutions to Samsung's devices.

THE NBW BRIEF

Samsung Electronics is on the verge of investing in Perplexity AI Inc. to integrate the startup’s search technology into its products, solidifying a wide-ranging partnership. The move aims to enhance Samsung’s AI capabilities and stay competitive in the market. Perplexity’s advanced AI features are expected to bring innovative solutions to Samsung’s devices.

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