Every successful brand refresh is the product of intentional, mission-driven reasoning, in-depth discussions with key stakeholders, and rigorous qualitative and quantitative data collection around your key audiences. A rebrand often occurs at an inflection point for an organization, whether it’s driven by growth, organizational developments, or shifting audience priorities
Clearly articulate the “why” behind evolving your brand identity
What factors are driving you to revamp your organization’s brand identity?
- Is the organization at a point in its growth where a refresh would allow you to better connect with your key audiences and/or are there new organizational priorities that necessitate this change?
RESEARCH AND TESTING ARE INVALUABLE FOR RESONANCE AND AUTHENTICITY
Insights from research and testing allow your organization to support hypotheses around what will connect best with your audiences.
- They can also reveal additional areas that may need to be revisited.
Allow Time to Adjust
A rebrand can be an invigorating moment for your organization and can carve out a moment to redefine and reinforce your core values, mission, and goals
- As long as you’re unequivocally clear about who you are and what you stand for, and begin with the structural, big-picture ideation, you should be on your way to executing a successful, cohesive rebrand
