The company is a platform of baby and maternity products which started operations in late 2010. FirstCry founded by Supam Maheshwari, has partnered with 7000 maternity hospitals across the country. The startup had earlier raised $69 million. Ratan Tata recently also invested in Cashkaro, Tracxn, DogSpot.
The new universal app will offer a more personalized app interface with features such as customized shopping recommendations, merchandising and notifications, and interactive guided search. Additionally, consumers will also be able to avail all the ‘App-only’ offers right from the app.
DIPP has clearly stated that marketplace models are not recognized under the county’s foreign direct investment (FDI) policy. It is responsible for framing FDI policy and clearly told the high court that the unambiguous regulations do not permit 100% FDI in B2C ventures but only in B2C ventures.
He will be responsible to head the products division of its advertising business. Tarun Jain has relocated from San Francisco to Bangalore and will head business strategy, product division, execution, partnerships and customer adoption. The company had earlier hired Google’s Surojit Chatterjee.
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