Ratan Tata Invests In FirstCry, A Babycare E-commerce Platform

The company is a platform of baby and maternity products which started operations in late 2010. FirstCry founded by Supam Maheshwari, has partnered with 7000 maternity hospitals across the country. The startup had earlier raised $69 million. Ratan Tata recently also invested in Cashkaro, Tracxn, DogSpot.

Flipkart Brings A New Personalized App For Windows 10 Platform

The new universal app will offer a more personalized app interface with features such as customized shopping recommendations, merchandising and notifications, and interactive guided search. Additionally, consumers will also be able to avail all the ‘App-only’ offers right from the app.