Let’s take a look at 10 trends that you should keep in mind while you drive your Email Marketing Strategy in 2014.
Now the challenge is how to build the critical mass on a product which is still not completely finished and quite frankly not 100% clear.
Google announced on December 12th 2013 that the behavior of images loading inside Gmail messages is changing significantly. Here’s how.
Digital marketing solutions company Kenscio has launched RT Personalisation, a tool to allow email marketers to actively change the content of the email post mailing.
Your Gmail account can be turned into a sales powerhouse with the help of a few tools we’ve listed here. Of course there are more out there, but these are some that we’ve come to like.
What’s wrong with that? Well, this is same as talking to an automated call center, assuming it to be a human
Improving click rates, optimizing message size, tracking churn metrics and figuring out open rates for e-mail marketeers.
“Every battle is won or lost before it is ever fought”. The success of your startup depends upon the things you do even before you launch your startup.
Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world.
But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.
In this edition of UnCafe, Paras Chopra, CEO of Wingify, shares how to get eyeballs and how make webinars work.
There are two types of people in the world. The ones that are trying to kill email and the ones that are trying to save email.
Content marketing can be a great way to generate leads and more business. But if you are a startup, how do you make awesome content work for you?