What Makes A Really Good Email?

What makes really good emails? Lot of visuals? Too much of content? Some interesting perspective: Emails with a single, clear CTA are shown to increase sales. Short CTAs that motivate…

The Fifth P of Marketing

Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world. But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.