The Fifth P of Marketing

Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world. But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.

Email is Old, But Far from Dead

There are two types of people in the world. The ones that are trying to kill email and the ones that are trying to save email.