While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens of thousands of followers on your platform of choice. However, thanks to algorithms that few (if any) humans understand, you only reach a small percentage of those followers with any given post
Data Accuracy
Clean up your database frequently, purging contacts with out-of-date or inaccurate information, and merging contacts with multiple profiles
- This allows you to focus on reaching the people who could be your next customer or client and take care of those who already are.
The Benefits of Database Marketing
Database marketing is essential to business success, no matter the size of your business.
- Keep your database fresh, constantly adding to it, and nurturing it is absolutely essential to your business success
- There are a variety of benefits, such as
Identify your best customers and potential upsells
There are a variety of ways to reach your existing and potential customers.
- Database marketing is the gift that keeps on giving
- You’ll reach the customers you want to reach faster and easier with a broad reach.
Using Customer Data Quickly and Appropriately
Once you receive information, greet them in some manner and then touch base with them on a regular schedule to nurture the contact. You will want to keep their information to yourself to keep them on the straight and proper path to getting a business card
Make it a team effort
Database marketing can be influenced by multiple departments in your organization
What is database marketing?
Database Marketing is where businesses collect customer data such as: Names, addresses, phone numbers, purchase history, customer support history.
- Once collected, this information is used to create personalized experiences for each customer and house personal and buying information about them.
Speak directly to your audience members
Adjust your message to your specific audience based on the type of customer you are trying to reach.
Kick your customer service into high gear
Database Marketing
Gather customer data
Demographic data: includes gender, age, marital status, parental status, health, and financial status
- Psychographic data includes interests, actions, and opinions
- Acquisition data: through what channel did they enter
- Technographic and Activity data: how do they connect with your brand
- Transaction and Correspondence data: How often do they purchase from you and what do they buy?
Don’t be creepy
Respect your customer’s privacy and don’t collect or brandish information on them that won’t help serve the end goal of earning the customer and serving them better
Identify who you want to reach
Create an ideal customer profile or persona and then use this to determine what information you need to capture for your database
Provide amazing customer support
Your customer service team should have access to your customer database
- This allows them to review a customer’s buying history when they call in with an issue
- Imagine knowing exactly what product they are calling about and expressing your ability to help with that product before they even launch into the problem
Know what products and services your customer needs
Having a chat about the weather is a great way to build rapport with a customer or potential customer.
Identify avatars or buyer personas
Who is your best customer? How do they live? What keeps them awake at night? What problem of theirs have you been able to solve? Where can you you find more people just like them?
