Getting new freelance graphic design jobs can be intimidating even for the most experienced professionals. The good news is, it doesn’t have to be as difficult as you think. There are plenty of ways that you can increase your chances of winning more freelance clients-from how you approach sending proposals to essential relationship-building tactics
Be clear on your value
When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients
- Consider what your value is and then decide how you can most clearly communicate it
- Display awards on your design portfolio
- Leverage your experience in your pitches and proposals
Don’t underestimate the power of a follow-up
Follow-ups show people that you value working with them and that you’re eager to continue the relationship.
- If you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.
Ask for recommendations
If you have happy clients, ask them for referrals or recommendations. Let them know that you’re always open to talking to new clients and appreciate their referrals.
- Depending on the exact services you offer, you could even set up an official referral or affiliate program.
Network, network, network
Approach networking from the position of building mutually beneficial relationships
- Don’t immediately think about what they can do for you or what you can get from them – look at how you might be able to help them
- Find authentic ways to connect on an authentic level
Make sure your portfolio is the best it can be
Add new projects regularly
- Showcase your best work
- Explain each project
- Talk about what your role was in the project, what the design problem was and how you solved it
- Share your portfolio far and wide
Use social proof
Display testimonials on your website or portfolio. Share them on social media.
How to start winning more freelance graphic design jobs
Winning clients is all about building trust in the relationship
Create valuable content
Write blog posts, create templates or UI assets, or otherwise provide valuable content that will appeal to your potential clients
- Writing articles about graphic design topics is one of the best ways to have new clients find you
- About design particulars for niches or industries you serve can be especially helpful
Update your online presence
If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume you’re no longer working as a designer.
- Make sure you are easy to get in touch with and that any contact forms are functional and up to date.
