What is brand marketing? And how to create a brand marketing strategy.

Unravel the enigma of brand marketing, a pivotal component in the business world. Discover its essence, its impact, and the art of crafting a compelling brand marketing strategy that can propel your business to unprecedented heights.

Brand marketing

A way to promote your product or service by promoting your brand as a whole

Tell your service’s or product’s story by emphasizing your whole brand
Marketing is how you build awareness of your brand and its products and generate sales
Branding is one of the primary building blocks of your marketing strategy, so it will always come first
Work out who your business is as a brand before you create a marketing plan
Define your company’s personality by choosing your illustrations, logo, typography, and business colors

Understand Your Brand Purpose

Understanding why your brand exists is core to your brand marketing strategy.

Who is your target audience? Why would they trust you?
What does your brand make them feel? How does it solve a challenge? Who are your competitors? What is your brand’s background story? Why was it created?

Define and Sell Your Story

Create the right message and story

Connect your brand with your target audience, encourage loyalty, and help with brand recall
Storytelling can be as simple as your grandparents opening a bakery 50 years ago and passing the recipe on
Capture the attention of the market with a great story

Skipping checking out your competitors

Do not create a brand marketing strategy and roll out your messaging in the form of marketing materials only to realize that your competitor has already done a very similar thing

Best and only way to avoid this is to thoroughly research what everyone else in your industry is doing before you get started

Nike’s brand marketing strategy

Nike sells a story – from their website to their product descriptions to their social media, Nike takes every opportunity to tell a story about their products, their beginning, or their ideas.

Storytelling can add a human element to your brand or give your customers the background of your business story, and it doesn’t have to be groundbreaking.

Having inconsistent creative

Different creative executions each time you go to market with a different piece of communication might seem fun, but it’s actually confusing for your audience and damaging to your brand.

Voice consistency across channels: make sure your voice always sounds like your brand

McDonald’s brand marketing strategy

They’ve kept their brand identity and product consistent for over 60 years while making thoughtful and on-brand improvements

Their logo has remained relatively the same and their marketing taglines have unrelentingly endorsed the same message: we make you happy.
When you’re creating a brand strategy, invest in something that has longevity
Don’t need to reinvent the wheel every time you create a new marketing campaign or logo

Research your target market

Create customer personas

How old is this person? Are they married? What’s their educational background? What was their most recent purchase and where do they like to shop? What do they care about and what do they need from my product or service?

Lack of a long-term vision

Without goals and a brand mission, your brand marketing strategy will not be focused and may lack direction

Good brand marketing is key to a successful business
The more thorough you are in brand marketing, the simpler it will be to create, launch, and grow with each of your marketing campaigns

Apple’s brand marketing strategy

Don’t just create a brand, create a movement.

Sell a lifestyle, not just a phone or tablet.
Create a dedicated fandom that will support you through all of your marketing efforts, and never stray away from your comprehensive brand.