The North Star Playbook That Is A Must Read For Every Product Manager
The North Star framework calls for the defining of a single, core and meaningful metric along with a handful of contributing inputs which have a bearing on it.
Sean Ellis says it is the crucial metric that “best captures the core value your product delivers to customers”.
The 10 Customer Success Metrics That Actually Matter
Companies are now moving away from being totally focused only on numbers like the total number of tickets closed in customer support. Many of these metrics have made way for a new holistic way of looking at customer ‘success’.
One that is more obsessed with maintaining and strengthening relationships with customers rather than activity-based metrics.
10 user and customer engagement strategies for B2B SaaS in 2020
Customer engagement is one thing that changes rapidly year on year. In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take customer engagment to the next level in 2020.
A Leader’s Guide to Implementing OKRs
Objectives & Key Results (OKRs), the goal-setting framework, has gained a lot of popularity over the past few years but for some Product Managers – new and old – it remains an area of confusion.
In this article, Sachin Rekhi, founder and CEO @ Notejoy, provides a great rundown on how OKRs should be implemented and provides a bunch of best practices that need to be followed.
How Product Management And Innovation Jobs Are Being Revolutionized
As more and more companies deeply integrate AI into their development process, it has become the need of the hour for Product Managers to evolve and leverage this change to improve extraction of consumer insights, speed to market and testing of new ideas.
How should Product Managers deal with this change?
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