The rules of building and growing a company are changing.

The most useful lessons are scattered across founder conversations, books, company decisions and new products. NextBigWhat finds the patterns, explains what they mean for builders, and makes them practical to use.

Stay curious. Get ahead.

Useful products, fresh ideas and thoughtful commentary. Straight to your inbox.

Free. Unsubscribe anytime.

BigIdeas / The latest thinking

BigIdeas

All BigIdeas ↗

The latest

  • #BigIdeas

    Products

    News

    The stage of design discourse [A wake-up call for designers?]

    From the community of curious and capable builders, we’ve reduced ourselves to superfluous discussions, using comic relief for social media vanity, and tired peripheral discussions that constantly avoid the problem at hand:…

  • #BigIdeas

    Products

    News

    Amazon’s 6-page memos; How does it work?

    Why memos over Powerpoint? Amazon famously has execs write 6-page narrative-driven memos instead of Powerpoint decks. The practice began in 2004 when Jeff Bezos noticed nothing was being decided after 60-minute long…

  • #BigIdeas

    Products

    News

    Clubhouse is the new Orkut? #GhostTown

    Are you still on Clubhouse? Well, chances are that you are done with it. Clubhouse, these days seems more like a ghost town. And this reminds me of Orkut. Remember Orkut? Of…

  • #BigIdeas

    Products

    News

    How to Interview a Product Manager

    There’s a lot of confusion on evaluating a candidate’s Product Sense in interviews. So let’s analyze bad, good, great answers to an interview question: “Why do threads on Twitter typically get more…

  • #BigIdeas

    Products

    News

    Decoded: Notion’s Growth Strategies

    If you’re a SaaS founder, you need to study Notion The growth strategies used become a $2B startup and reach 1M users after a single seed round A thread👇 1) Notion was…

  • #BigIdeas

    Products

    News

    Three traits all world-class product leaders exhibit

    “Important” means it fuels a critical business process, has a large user base, or is made by an “important” company. Nobody deserves a promotion to product leadership by virtue of career path.…

  • #BigIdeas

    Products

    News

    6 Product Frameworks From Tony Fadell, the Inventor of the iPod, iPhone & Nest

    Tony Fadell on product design do's and don'ts.1. “What do you see?”  It is in our human nature to stop seeing what’s right in front of us.2. “For truly great designs, 50%…

  • #BigIdeas

    Products

    News

    A certification course in Product Management from an MBA college…or

    Question (from many of product management aspirants): Should I spend 2 lakhs on a certification course in product management? However, I would want to change my job role from business development into…

  • #BigIdeas

    Products

    News

    How do great ideas come from? Lessons from 750+ Founders

    I’ve helped 750+ startup founders. I always try to ask: “How did you come up with your idea?” Here are their answers: First, they most commonly say: “Solve your own problems. Meaning,…

  • #BigIdeas

    Products

    News

    Build Audience Before the Product: Here is how

    Build audience before product. But how do you do it? Here’s how I’ve built an audience across channels and grown my startups from 0 to $2 million revenues. Involves a mix of…

nextbigwhat

we heart startups

Skip to content ↓